What was The Beauty Shop’s role in the Purpose Pledge project?

The Beauty Shop designed and launched the Purpose Pledge website for Dr. Bronner’s and One Step Closer, expanding the brand and supporting ethical business engagement.

What was the strategic or creative goal?

The goal was to create an engaging digital platform that amplifies the Purpose Pledge’s commitments and drives participation from businesses and community leaders.

Why is this project significant within The Beauty Shop’s portfolio?

Purpose Pledge exemplifies The Beauty Shop’s ability to pair digital design and strategy with social impact, helping movements grow visibility and measurable reach.

Industry: Sustainability, Activism

Dr. Bronner’s Purpose Pledge: Redefining Business Ethics

The Beauty Shop partnered with Dr. Bronner’s to design and launch Purpose Pledge, a movement calling on food and wellness companies to take action toward sustainability and social impact.

Services

UX/UI
Website Design & Development

In collaboration with Dr. Bronner's and One Step Closer, our team maximized and expanded the Purpose Pledge brand to design and launch their pilot website.

The site’s user experience highlights the 10 Commitments at the heart of the pledge: a framework that asks companies to integrate equity, environmental stewardship, and community well-being into every level of operation. Intuitive wayfinding supports engagement across a diverse audience — from policymakers and journalists to CEOs and emerging founders.

Strategic calls-to-action, paired with statements from founding and participating companies, connect narrative with action, transforming ideals into measurable movement.

Unveiled at the 2025 Natural Products Expo West, Purpose Pledge garnered media attention, including a feature in Forbes, and the site saw over 8,500 unique visitors within the first two weeks of launch.

Visit the Purpose Pledge Website

By pairing an intuitive architecture with flexible content tools, we gave the team a scalable framework for future growth, ensuring continued engagement well beyond the initial launch.

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Dr. Bronner’s Purpose Pledge: Redefining Business Ethics

In collaboration with Dr. Bronner's and One Step Closer, our team maximized and expanded the Purpose Pledge brand to design and launch their pilot website.

Strategic calls-to-action, paired with statements from founding and participating companies, connect narrative with action, transforming ideals into measurable movement.

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