Campaigns
Campaigns bring your brand to life in the world. At The Beauty Shop, we design campaigns that are rooted in brand strategy and messaging, ensuring every touchpoint feels aligned and purposeful. From multi-channel awareness efforts to focused fundraising drives, our campaigns are crafted to connect with the right audiences, inspire participation, and create lasting impact.
Selected Campaign Projects
Campaign FAQ
Q: What makes a campaign successful?
A: Successful campaigns start with strategy. We clarify your goals, audiences, and channels before creating visuals and messaging. This ensures the campaign resonates and drives measurable action.
Q: What kinds of campaigns do you create?
A: We work on awareness, fundraising, recruitment, and product campaigns across digital and print. Each one is tailored to your brand positioning and supported by visual identity systems.
Q: How do you approach campaign development?
A: We begin with discovery, then create creative directions for messaging, visuals, and channels. Campaigns often include social media artwork, landing pages, email templates, posters, and digital ads.
Q: How long does it take to run a campaign project?
A: Campaign timelines vary by scope, but most span 6–10 weeks from kickoff to launch, including design, production, and testing.
Q: Do campaigns require a full rebrand?
A: Not at all. Campaigns can either launch alongside a new identity or build on your existing brand guidelines.
Q: How do you measure campaign impact?
A: We define success metrics during planning—such as engagement, sign-ups, donations, or conversions—and build tracking into campaign assets to assess performance.