Messaging & Copywriting: Giving Voice to Your Brand
Words give voice to your brand. The Beauty Shop crafts messaging and copywriting that reflects your values, clarifies your positioning, and connects with your audience. From core messaging frameworks to campaign copy, we ensure your words feel aligned with your brand strategy and visual identity, so every communication resonates.
Featured Messaging & Copywriting Projects
How We Approach Messaging & Copywriting: FAQs
Q: What’s the difference between messaging and copywriting?
A: Messaging is the strategic framework: your key messages, tone, and brand voice. Copywriting is the application of that framework to the text of specific materials like websites, campaigns, and email templates.
Q: Why is messaging important?
A: Messaging ensures that your team, board, and partners speak about your brand with alignment. Without it, communications risk being inconsistent or confusing.
Q: What does your messaging process look like?
A: We begin by uncovering your brand positioning, then create a messaging framework with pillars, taglines, sample copy, even mission and vision statements. From there, we apply it through copywriting to bring your voice to life.
Q: What kinds of copy do you write?
A: If it needs words, we can write them. We create copy for websites, campaigns, brochures, packaging design, and more, always rooted in your brand’s voice and values.
Q: How long does a messaging project take?
A: Messaging frameworks typically take 3–5 weeks, while copywriting for websites or campaigns varies based on scope.
Q: Can you help refine existing copy instead of writing from scratch?
A: Yes. We often refine existing messaging and copy to bring consistency and alignment, ensuring your communications feel cohesive without reinventing the wheel.
Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”