Messaging & Copywriting
Words give voice to your brand. At The Beauty Shop, we craft messaging and copywriting that reflect your values, clarify your positioning, and connect with your audiences. From core messaging frameworks to campaign copy, we ensure your words feel aligned with your brand strategy and visual identity, so every communication resonates with clarity and purpose.
Selected Messaging & Copywriting Projects
Messaging & Copywriting FAQ
Q: What’s the difference between messaging and copywriting?
A: Messaging is the strategic framework: your key messages, tone, and brand voice. Copywriting is the application of that framework to specific materials like websites, campaigns, and email templates.
Q: Why is messaging important?
A: Messaging ensures that your team, board, and partners speak about your brand with alignment. Without it, communications risk being inconsistent or confusing.
Q: What does your messaging process look like?
A: We begin by uncovering your brand positioning, then create a messaging framework with pillars, taglines, and sample copy. From there, we apply it through copywriting to bring your voice to life.
Q: What kinds of copy do you write?
A: We create copy for websites, campaigns, brochures, packaging design, and more, always rooted in your brand’s voice and values.
Q: How long does a messaging project take?
A: Messaging frameworks typically take 3–5 weeks, while copywriting for websites or campaigns varies based on scope.
Q: Can you help refine existing copy instead of writing from scratch?
A: Yes. We often refine existing messaging and copy to bring consistency and alignment, ensuring your communications feel cohesive without reinventing the wheel.
Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”