Brand Positioning
Brand positioning defines where you stand in the market and how you want to be perceived. It clarifies the unique value that only your organization can offer, and expresses it in a way that resonates with the audiences you most want to reach. We uncover the cues that matter to connect with your audience.
Selected Brand Positioning Projects
Brand Positioning FAQ
Q: What is brand positioning, exactly?
A: Brand positioning is how you define your place in the market and in people’s minds. It’s the articulation of what makes you different, why it matters, and how you want to be remembered.
Q: Why does positioning matter for my business?
A: Without clear positioning, your message risks blending in. With it, every communication—visual or verbal—builds recognition and trust. Positioning is what creates consistency across audiences, from boardrooms to communities.
Q: How is positioning different from brand strategy?
A: Brand strategy sets the foundation—your purpose, values, and goals. Brand positioning is how those truths are expressed in the world. It’s the bridge between who you are and how you’re perceived.
Q: What’s your process for positioning work?
A: We start by listening. Through discovery interviews, research, and analysis, we uncover your differentiators and the cues that matter to your audiences. From there, we craft a positioning statement that anchors your brand’s messaging and guides creative expression.
Q: What will we walk away with?
A: A clear positioning statement, messaging pillars, and practical guidance that ensures your team is aligned and confident in how to talk about your brand.
Q: When is the right time to invest in positioning?
A: If your audiences are unclear about what you offer, if you’re entering a new chapter of growth, or if your messaging feels scattered, positioning is the step that creates clarity.
Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”