Nonprofits

Oct 8

Nonprofits: Strategic Branding & Digital Design for Mission-Driven Impact

Your mission deserves to be seen, understood, and supported. The Beauty Shop collaborates with nonprofits to transform purpose into presence through brand strategy, visual identity, and accessible websites that deepen connection with your donors, volunteers, and communities. Our work is built on your mission, optimized for your community, and designed to scale.

Selected Projects for Nonprofit Clients

Featured

The Natural Resonance Festival

Our brand identity and website for NRF puts art front and center in kaleidoscope-inspired applications, creating a successful event marketing and artist recruitment tool for four years and counting.

Portland Fruit Tree Project

Inspired by PFTP’s strong roots in local community, we crafted a visual brand world that celebrates biodiversity, food security, and resilience.

Clackamas Soil and Water Conservation District

We built a website that supports CSWCDs mission to improve public conservation knowledge, serving as a high-powered tool for staff to share timely alerts and seasonal posts.

Youth Mental Health Tracker

This first-of-its-kind platform transforms complex data into insights and gives policymakers and healthcare providers the data they need to drive change and uplift youth mental health and wellbeing.

Dr Bronner’s Purpose Pledge

In collaboration with Dr. Bronner's and One Step Closer, our team expanded the Purpose Pledge brand to design and launch a new initiative focused on sustainable, community-centered practices.

Scott Edwards Architecture

Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”

Port of Portland

Port of Portland’s new brand centers on confluence: the coming together of two rivers and many people, working together toward a vision of shared prosperity.

Sellwood Community House

A brand system designed to celebrate the coming together of diverse ages, identities, and interests to learn, play, gather, and connect—all under one roof.

Cedarwood Waldorf School

We worked with the Cedarwood team to reflect their innovative approach to Anthroposophy in a brand that is recognizably Waldorf and unmistakably evolved.

Nonprofits FAQ

Q: Why should a nonprofit invest in branding and digital design?
A: Because people give to brands they believe in. A clear brand and cohesive website build trust, enhance donor confidence, and make your mission feel real.

Q: How do you approach work with nonprofits differently?
A: We begin with mission clarity, uncovering your Why, audience, and impact narrative. From there, we align brand identity, messaging, and design (including accessibility) so that every choice supports your goals.

Q: What services do nonprofits most often engage you for?
A: Nonprofits typically collaborate with us on brand strategy, visual identity, website design & development, messaging & copywriting, and accessibility audits. We often integrate these into phased support packages.

Q: How do you ensure accessibility for nonprofit websites?
A: Every nonprofit website we build meets WCAG standards (color contrast, keyboard navigation, alt text) so your site is inclusive, equitable, and functional for all visitors.

Q: Can you help with SEO and digital growth for nonprofits?
A: Yes. We help nonprofits choose mission-aligned keywords, craft SEO-friendly metadata, and structure content in ways that attract organic traffic without compromising tone or clarity.

Q: What is a typical timeline or cost for nonprofit projects?
A: Timelines vary by scope—branding + website packages often take 8–14 weeks. Because many nonprofits work within budget constraints, we offer phased approaches to break work into manageable increments.

Services