Brand Strategy
Foundational strategy work clarifies what makes your brand meaningful and how to express that meaning with purpose. It’s designed to build alignment, uncover opportunity, and create a roadmap for creative work. This process reveals the insights that shape everything that follows, which is why most of our clients start their work with us here. Pair it with brand identity, messaging, or web design, or use as a standalone engagement to get unstuck or plan ahead.
Selected Brand Strategy Projects
Brand Strategy FAQ
Q: What does brand strategy include?
A: At The Beauty Shop, brand strategy means clarifying what makes your brand meaningful and how to express that meaning with purpose. We uncover your positioning, your audience, and the values that set you apart. This process creates the foundation for everything that follows—messaging, design, and digital experiences.
Q: Why is strategy the first step before design?
A: Strategy gives design its compass. Without it, even the most beautiful logo or website can feel disconnected. When your strategy is clear, every design choice becomes intentional, reflecting not just how you look, but what you stand for and why it matters.
Q: What’s the process of working with you on strategy?
A: We start by listening. Through discovery sessions, research, and collaborative workshops, we translate insights into a roadmap for your brand. This might include a positioning statement, messaging framework, or brand guidelines. Each step is designed to bring clarity and alignment for your team.
Q: How long does a strategy project take?
A: Most brand strategy projects take 4–8 weeks, depending on scope. Our process is iterative—we check in at each stage so you feel seen and supported, and so the outcomes reflect your goals.
Q: What will we walk away with?
A: You’ll receive tangible tools like messaging frameworks or brand guidelines, but also something less visible and equally important: the feeling of alignment. Our clients often describe this as the moment when everything “clicks,” and decisions about design and communication become easier.
Q: How do I know if my business is ready for strategy work?
A: If your design feels inconsistent, your team is struggling to describe what makes you unique, or you’re entering a new chapter of growth or funding, strategy is the right starting point.
Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”