Meaningful Brands:
Shaped by Insight and Intention

Meaningful brands start with intention. Our process blends strategy, creativity, and human understanding. Shaped by context and nuance, and designed so every element works in harmony, our brands are built to be experienced, not just seen. Metaphor and layers of meaning create depth to form brand worlds: multifaceted, dimensional, and alive in every setting.

“From the very first concept, we were thrilled and delighted. This was exactly what we needed to take our products to the next level.”

— Chelsea Bloodworth, Owner, Rustic Pours

A few of our brilliant, meaningful brands:

Case Studies Landing
Rustic Pours
Rustic Pours

We worked closely with the Rustic Pours team to create a brand that is authentic, vibrant, and deeply connected to their story, with a nod to the owners’ Sicilian roots and the beautiful simplicity of lemon and honey.

Special Projects
Special Projects

Our brand and website for go-to-market expert Nina Willdorf provides brand clarity, visual polish, and a digital presence to match the caliber of her work and ambitions of her clients. 

Groundwork Consulting
Groundwork Consulting

Groundwork Consulting partners with emerging nonprofits to transform vision into impact. We designed a visual identity system and brand world that feels both grounded and aspirational.

Portland Fruit Tree Project
Portland Fruit Tree Project

Inspired by PFTP’s strong roots in local community, we crafted a visual brand world that celebrates biodiversity, food security, and resilience.

Houndstooth
Houndstooth

A magazine covering all the pup-friendliest spots to shop, eat, play, and stay. A project conceived, designed, and built by The Beauty Shop, for the dog people of PDX.

Wired
Wired

We collaborated with Archipelago Investments to develop a brand that blends the warmth of coffee culture with the energy of evening cocktails.

Scott Edwards Architecture
Scott Edwards Architecture

Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”

Weston Table
Weston Table

Since 2014, we’ve worked with Weston Table to define every expression of their brand, and build their Shopify Plus marketplace of over ten thousand products.

Port of Portland
Port of Portland

Port of Portland’s new brand centers on confluence: the coming together of two rivers and many people, working together toward a vision of shared prosperity.

CETTE
CETTE

Our artful brand and Shopify website for CETTE is designed to transform gifting into an experience of beauty, creativity, and joyful connection.

Amherst Oyster Bar
Amherst Oyster Bar

Our brand for Amherst Oyster Bar welcomes guests to dine by honoring classic East Coast seafood and celebrating the lore of the oyster with fresh new energy.

Sellwood Community House
Sellwood Community House

A brand system designed to celebrate the coming together of diverse ages, identities, and interests to learn, play, gather, and connect—all under one roof.

The Community for Positive Aging
The Community for Positive Aging

A brand that celebrates the ways we intersect and connect, with a focus on the people at the center of it all—where the true magic of community happens.

School Night
School Night

Inspired by the idea of the weeknight as a daring time to sneak out and have a good time, our brand concept grants permission to have fun on a School Night.

Cryomate
Cryomate

Bringing leading-edge technology and unmatched compassion to donor sperm services with a cryobank brand that speaks to science and humanity in equal measure.

Patio
Patio

A bright, playful brand for Patio, designed to celebrate outdoor connection and the lively, open-air spirit of Amherst’s evolving restaurant scene.

Portland Means Progress
Portland Means Progress

We developed the name, brand, and messaging for Portland Means Progress, helping the City of Portland unite business and civic sectors around equity and inclusion.

Arrobas
Arrobas

With a vision of connection for all, our brand for Arrobas signals the coming together of different elements—resources, people, communities, and more.

Andrea Nakayama
Andrea Nakayama

Bringing humanity forward in an illustration-rich brand world to create a interactive hub for health, wellness, and nutrition, where science meets your story.