Meaningful Brands

Brilliant brands start with intention. Our process blends strategy, creativity, and human understanding. Shaped by context and nuance, and designed so every element works in harmony, our brands are built to be experienced, not just seen. Metaphor and layers of meaning create depth to form brand worlds: multifaceted, dimensional, and alive in every setting.

“From the very first concept, we were thrilled and delighted. This was exactly what we needed to take our products to the next level.”

— Chelsea Bloodworth, Owner, Rustic Pours

A few of our brilliant, meaningful brands:

Case Studies Landing

Rustic Pours

We worked closely with the Rustic Pours team to create a brand that is authentic, vibrant, and deeply connected to their story, with a nod to the owners’ Sicilian roots and the beautiful simplicity of lemon and honey.

Special Projects

Our brand and website for go-to-market expert Nina Willdorf provides brand clarity, visual polish, and a digital presence to match the caliber of her work and ambitions of her clients.

Groundwork Consulting

Groundwork Consulting partners with emerging nonprofits to transform vision into impact. We designed a visual identity system and brand world that feels both grounded and aspirational.

Portland Fruit Tree Project

Inspired by PFTP’s strong roots in local community, we crafted a visual brand world that celebrates biodiversity, food security, and resilience.

Houndstooth

A magazine covering all the pup-friendliest spots to shop, eat, play, and stay. A project conceived, designed, and built by The Beauty Shop, for the dog people of PDX.

Wired

Wired is the fourth restaurant brand we’ve created for the team at Archipelago Investments. Over the past 10 years, we’ve provided a visual look and feel for their projects: everything from mixed-use residential to commercial real estate and restaurants.

Port of Portland

Port of Portland’s new brand centers on confluence: the coming together of two rivers and many people, working together toward a vision of shared prosperity.

CETTE

With curated gift sets and personalized custom gifting, CETTE’s mission is to spark connection and turn daily life into an act of art, full of beauty and delight.

Sellwood Community House

A brand system designed to celebrate the coming together of diverse ages, identities, and interests to learn, play, gather, and connect—all under one roof.

The Community for Positive Aging

A brand that celebrates the ways we intersect and connect, with a focus on the people at the center of it all—where the true magic of community happens.

Amherst Oyster Bar

Our brand for Amherst Oyster Bar welcomes guests to dine by honoring classic East Coast seafood and celebrating the lore of the oyster with fresh new energy.

Weston Table

Since 2014, we’ve worked with Weston Table to define every expression of their brand, and build their Shopify Plus marketplace of over ten thousand products.

Scott Edwards Architecture

Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”

School Night

Inspired by the idea of the weeknight as a daring time to sneak out and have a good time, our brand concept grants permission to have fun on a School Night.

Cryomate

Bringing leading-edge technology and unmatched compassion to donor sperm services with a cryobank brand that speaks to science and humanity in equal measure.

Patio

Every hour is happy hour when you're outside with friends. We united the chalk art of childhood with custom illustrations and tropical vibes to bring this playful bar concept to life.

Portland Means Progress

We partnered with Prosper Portland and the Portland Mayor’s Office to create a brand that would motivate companies to make racial inclusion a priority in business.

Arrobas

With a vision of connection for all, our brand for Arrobas signals the coming together of different elements—resources, people, communities, and more.

Andrea Nakayama

Bringing humanity forward in an illustration-rich brand world to create a interactive hub for health, wellness, and nutrition, where science meets your story.