Urban Development
Urban Development: Branding and Websites that Bring Places to Life
The Beauty Shop partners with placemakers, developers, and design teams to shape brands and websites that bring communities to life. From boutique hotels and residential spaces to cultural corridors and mixed-use projects, our work bridges architecture and identity, translating vision into environments people want to be part of. We combine brand strategy and positioning, visual design, and accessible website development to create experiences that connect story, place, and purpose.
Featured Urban Development Projects:
How We Collaborate with Urban Developers: FAQs
1. How does The Beauty Shop approach branding for urban development projects?
We begin by understanding your vision for the space: its history, purpose, and community role. From there, we develop a visual and verbal system that translates your architectural concept into an accessible, engaging brand. Our work with Scott Edwards Architecture and mixed-use spaces like Port of Portland demonstrates how identity and environment can work in harmony.
2. Can you collaborate with architects and designers during early development phases?
Yes. We often partner directly with architects, interior designers, and planning teams to align brand expression with design intent. Joining early allows us to create integrated systems, from wayfinding and signage to digital presence, that express the project’s values consistently.
3. How do you ensure design cohesion across physical and digital spaces?
We design brands that scale seamlessly: from construction signage and environmental graphics to websites and marketing materials. Our process ensures that every touchpoint feels unified, maintaining clarity and aesthetic integrity from blueprint to launch.
4. Do you work with municipalities or public-private partnerships?
Absolutely. Many of our urban development projects overlap with civic initiatives, requiring balance between stakeholder goals and community engagement. Our experience in Civic & Municipalities and Purpose Driven Brands helps us navigate complex communications with clarity and respect.
5. Can you create marketing materials for leasing or investment?
Yes. We develop comprehensive visual systems that include investor decks, brochures, digital collateral, and property websites. Through content strategy and brand voice development, we help position your project to attract partners, tenants, and buyers authentically.
6. What kinds of urban development projects has The Beauty Shop supported?
Our work spans adaptive reuse, residential development, retail placemaking, and community infrastructure projects. From Sellwood Community House to the Port of Portland, our process blends design and strategy to reveal what’s important to create brands that connect people to place and purpose.
Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”