Scott Edwards Architecture:
People First, Design Forward
Industry: Architecture & Interior Design
Service: Positioning, Brand Identity, Messaging, Interactive Design, Website Development, Motion
After decades in business, SEA’s brand had never quite captured the vibrant, collaborative spirit their long-term clients cherished. We helped them change that.
For years, SEA’s brand lagged behind their vibrant spirit. They were known for their work in single family homes, but their capabilities had far exceeded their reputation. After a founding partner’s passing, we worked closely with SEA to craft a new brand to honor their history and celebrate the dynamism, breadth, and creativity of their projects.
“People First, Design Forward” gains clarity and context as the foundation for the firm’s renewed mission and vision statements. Brand story and messaging elements highlight the firm’s differentiators, reflecting the friendly, can-do attitude of their synergetic team culture.
Our logo highlights their multidisciplinary work: each shape designates a specific work category, giving project teams a sense of pride and clarifying their tagline: "People First, Design Forward". Brand story and messaging highlights the firm’s differentiators, reflecting the friendly, collaborative energy that defines SEA’s culture, finally making what clients loved visible to the world.
To extend the brand, we designed a website that showcases SEA’s work with clarity and purpose. The site features intuitive navigation and project filters that highlight their full range of expertise, from residential to large-scale commercial projects. Photography and case studies put people and collaboration at the forefront, reinforcing the firm’s identity while giving prospective clients an engaging and accessible way to explore SEA’s portfolio.
