Consumer Brands

Oct 23

Consumer Brands: Design and Strategy that Inspire Connection

For more than 12 years, we’ve partnered with consumer brands, startups, and creative entrepreneurs to design thoughtful identities, campaigns, and websites. From lifestyle and retail to beauty, wellness, and e-commerce, our work helps founders and teams clarify their story, refine their image, and build brands that grow with intention.

Featured Projects:

Featured

Rustic Pours

We worked closely with the Rustic Pours team to create a brand that is authentic, vibrant, and deeply connected to their story, with a nod to the owners’ Sicilian roots and the beautiful simplicity of lemon and honey.

The Natural Resonance Festival

Our brand identity and website for NRF puts art front and center in kaleidoscope-inspired applications, creating a successful event marketing and artist recruitment tool for four years and counting.

Houndstooth

A magazine covering all the pup-friendliest spots to shop, eat, play, and stay. A project conceived, designed, and built by The Beauty Shop, for the dog people of PDX.

Wired

Wired is the fourth restaurant brand we’ve created for the team at Archipelago Investments. Over the past 10 years, we’ve provided a visual look and feel for their projects: everything from mixed-use residential to commercial real estate and restaurants.

Jessica Helgerson Interior Design

We partnered with JHID to create a brand that allows their award-winning work to shine in a full-screen sensory world of texture, color, and tactility.

CETTE

With curated gift sets and personalized custom gifting, CETTE’s mission is to spark connection and turn daily life into an act of art, full of beauty and delight.

Amherst Oyster Bar

Our brand for Amherst Oyster Bar welcomes guests to dine by honoring classic East Coast seafood and celebrating the lore of the oyster with fresh new energy.

Weston Table

Since 2014, we’ve worked with Weston Table to define every expression of their brand, and build their Shopify Plus marketplace of over ten thousand products.

Joyful Dermatology

Joyful’s inspired optimism is their natural and defining differentiator among competitors, and it's also the guiding driver for their visual brand design.

How We Collaborate with Consumer Brands: FAQs

1. How does The Beauty Shop approach branding for lifestyle, retail, and product companies?
We start by uncovering what makes your brand meaningful: your story, your audience, and the emotions you want to evoke. Our process brings clarity to that essence, then translates it into visual and verbal language that feels both strategic and beautiful.

2. Can you refresh an existing brand without losing recognition?
Yes. Many of our projects involve brand evolution rather than reinvention. We strengthen what’s already working, refreshing typography, refining color palettes, and creating cohesive messaging systems that align with your next phase of growth. Our brand voice and messaging and content strategy services ensure every update feels intentional and aligned.

3. Do you work with startups and emerging consumer brands?
Absolutely. We partner with founders and creative teams to build strong foundations for growth, defining your visual identity, tone of voice, and digital presence from the ground up. Our flexible structure allows new brands to scale strategically while maintaining clarity and cohesion.

4. How do you ensure a consumer brand feels both intelligent and emotional?
We balance logic and intuition in every project. Our design systems and messaging frameworks are grounded in research and audience insight, yet always guided by feeling. It’s creative that not only looks right but feels right, an experience your audience recognizes instantly.

5. Can The Beauty Shop support seasonal campaigns or product launches?
Yes. Through fractional creative support, we work alongside your team as an ongoing creative partner, developing campaign visuals, packaging artwork, and digital marketing assets that keep your brand consistent across every touchpoint.

6. What kinds of consumer brands has The Beauty Shop worked with?
Our experience spans lifestyle, retail, and e-commerce, ranging from fashion and beauty to hospitality, food, and wellness. Whether designing an online shop or refining a legacy brand, we create thoughtful systems that bridge strategy and style.

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