Insightful Strategy

Foundational strategy work clarifies what makes your brand meaningful and how to express that meaning with purpose. It’s designed to build alignment, uncover opportunity, and create a roadmap for creative work. This process reveals the insights that shape everything that follows, which is why most of our clients start their work with us here. Pair it with brand identity, messaging, or web design, or use as a standalone engagement to get unstuck or plan ahead.

“The strategy process with The Beauty Shop has been valuable not just in the result, but in the discoveries we’ve made. Their work held up a mirror so we could see ourselves more clearly.”

— Sid Scott, Founding Partner,
Scott Edwards Architecture

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Our signature process:

the Deep Dive

Insight:

• Discovery & Research
• Brand Audit
• Competitor Landscape
• Key Challenges
• Opportunities

Strategy:

• Audience Definition
• Brand Positioning
• Value Proposition
• Brand Personality
• Differentiators

Planning:

• Next Steps
• Timeline Overview
• Suggested Packages
• Proposal & Estimate

Direction:

• Moodboard
• Visual References
• Tone Cues
• Benchmark Styles

Strategy-first projects:

Case Studies Landing

Houndstooth

A magazine covering all the pup-friendliest spots to shop, eat, play, and stay. A project conceived, designed, and built by The Beauty Shop, for the dog people of PDX.

Youth Mental Health Tracker

This first-of-its-kind platform transforms complex data into insights and gives policymakers and healthcare providers the data they need to drive change and uplift youth mental health and wellbeing.

CETTE

With curated gift sets and personalized custom gifting, CETTE’s mission is to spark connection and turn daily life into an act of art, full of beauty and delight.

The Community for Positive Aging

A brand that celebrates the ways we intersect and connect, with a focus on the people at the center of it all—where the true magic of community happens.

Scott Edwards Architecture

Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”

Cryomate

Bringing leading-edge technology and unmatched compassion to donor sperm services with a cryobank brand that speaks to science and humanity in equal measure.

Surgo

We translated Surgo's values and mission into a brand that captures expert innovation, data-focused research, and brilliant change-making at the highest level.

Disability Rights Oregon

Establishing a new standard of uncompromised accessibility for Disability Rights Oregon with an updated, inclusive brand and feature-rich ADA-compliant website.

Arrobas

With a vision of connection for all, our brand for Arrobas signals the coming together of different elements—resources, people, communities, and more.