Insightful Strategy

Foundational strategy work clarifies what makes your brand meaningful and how to express that meaning with purpose. It’s designed to build alignment, uncover opportunity, and create a roadmap for creative work. This process reveals the insights that shape everything that follows, which is why most of our clients start their work with us here. Pair it with brand identity, messaging, or web design, or use as a standalone engagement to get unstuck or plan ahead.

“The strategy process with The Beauty Shop has been valuable not just in the result, but in the discoveries we’ve made. Their work held up a mirror so we could see ourselves more clearly.”

— Sid Scott, Founding Partner,
Scott Edwards Architecture

Our process:

the Deep Dive

  • Insight


    • Discovery & Research
    • Brand Audit
    • Competitor Landscape
    • Key Challenges
    • Opportunities

  • Strategy


    • Audience Definition
    • Brand Positioning
    • Value Proposition
    • Brand Personality
    • Differentiators

  • Direction


    • Moodboard
    • Visual References
    • Tone Cues
    • Benchmark Styles

  • Planning


    • Next Steps
    • Timeline Overview
    • Suggested Packages
    • Proposal & Estimate

Strategy-first projects:

Case Studies Landing
Rustic Pours
Rustic Pours

We worked closely with the Rustic Pours team to create a brand that is authentic, vibrant, and deeply connected to their story, with a nod to the owners’ Sicilian roots and the beautiful simplicity of lemon and honey.

Blossom
Blossom

We designed Blossom’s new website to better communicate their ethos, focus and elevate their longstanding brand, showcase their work, and do so beautifully. 

The Natural Resonance Festival
The Natural Resonance Festival

Our brand identity and website for NRF puts art front and center in kaleidoscope-inspired applications, creating a successful event marketing and artist recruitment tool for four years and counting.

Clackamas Soil and Water Conservation District
Clackamas Soil and Water Conservation District

We built a website that supports CSWCDs mission to improve public conservation knowledge, serving as a high-powered tool for staff to share timely alerts and seasonal posts.

Houndstooth
Houndstooth

A magazine covering all the pup-friendliest spots to shop, eat, play, and stay. A project conceived, designed, and built by The Beauty Shop, for the dog people of PDX.

Youth Mental Health Tracker
Youth Mental Health Tracker

This first-of-its-kind platform transforms complex data into insights and gives policymakers and healthcare providers the data they need to drive change and uplift youth mental health and wellbeing.

CETTE
CETTE

With curated gift sets and personalized custom gifting, CETTE’s mission is to spark connection and turn daily life into an act of art, full of beauty and delight.

The Community for Positive Aging
The Community for Positive Aging

A brand that celebrates the ways we intersect and connect, with a focus on the people at the center of it all—where the true magic of community happens.

Scott Edwards Architecture
Scott Edwards Architecture

Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”

Cryomate
Cryomate

Bringing leading-edge technology and unmatched compassion to donor sperm services with a cryobank brand that speaks to science and humanity in equal measure.

Surgo
Surgo

We translated Surgo's values and mission into a brand that captures expert innovation, data-focused research, and brilliant change-making at the highest level.

Disability Rights Oregon
Disability Rights Oregon

Establishing a new standard of uncompromised accessibility for Disability Rights Oregon with an updated, inclusive brand and feature-rich ADA-compliant website.

Arrobas
Arrobas

With a vision of connection for all, our brand for Arrobas signals the coming together of different elements—resources, people, communities, and more.