The Beauty Shop is a women-owned and purpose-driven creative agency.

Founded in 2012, we’re proud to be a Certified B Corp, and a Women Business Enterprise (WBE) certified by the State of Oregon. At The Beauty Shop, every client works directly with our leadership team. We believe great work comes from meaningful collaboration, and an unwavering commitment to excellence. From our very first meeting, we begin by listening, gathering insights, and understanding your goals.

Four women smiling and posing in an office setting. Two are sitting on a table, two standing, with a chalkboard wall in the background filled with writing. There's a plant to the side and a colorful artwork on the wall.

Our Leadership Team (L—R)

Liz Gill Neilson

Creative & Interactive Director

Liz’s creative magic lives in the sweet spot between refined intuition and practical mastery. She transforms strategy into visual identities and online experiences that feel as natural as they are intentional.

TBS team member of 12 years

Kristin Howe

Brand Strategy Director

Kristin helps clients uncover what matters most and articulate it with precision. She has a gift for helping founders see their brand more clearly and crafting strategies that feel both true and powerful.

TBS team member of 9 years

Denise Hernandez

Associate Creative Director

Denise designs for accessibility and impact. With a keen mastery of color and typography, she’s known for her impeccable instincts and for creating visual systems so beautiful, you wish you could eat them.

TBS team member of 7 years

Jen Thomas

Chief Creative Officer

Jen guides our creative process, turning ideas and instincts into strategic direction. She helps our team see the big picture, providing insights and guidance to build brands, campaigns, and websites with meaning.

TBS team member of 12 years

 

Our clients work directly with our agency partners and senior creative team leading their project. We stay closely involved from the first conversation through final delivery, and we are always candid about what we recommend, what a project needs, and where your budget will have the greatest impact.

“We loved how non-hierarchical the process was. Regardless of roles or titles in the agency, everyone was approachable, and we always felt like our input was valued. We felt respected.”

— Amber Kern-Johnson, Executive Director,
The Community For Positive Aging

Our commitment to local community runs deep. More than 87% of our clients are women-owned businesses or purpose-driven organizations, and over half are based in the Pacific Northwest. We’re proud to support local nonprofits through a 25% discount on all creative services.

Values-led creative work from a certified women-owned and -operated team.

Certifications

We're proud to be a 100% women-owned and -operated B Corporation, Emerging Small Business (ESB), and Women Business Enterprise (WBE) certified by the Oregon Certification Office for Business Inclusion and Diversity (Certification No. 14201).

Learn about our work for mission-driven brands

Accessibility

From screen-reader compatibility to color legibility, every brand and website we create meets accessibility compliance requirements while also prioritizing beautiful typography, user experience, and design. We work with our clients to carefully consider photography and language that is appropriate and respectful to their specific audiences. At each step, our goal is to ensure that all visitors feel welcome and equitably served.