Industry: Urban Development, Restaurant, Hospitality
School Night:
A Brand that Redefines the Weeknight
The Beauty Shop collaborated with ChefStable and Chef Traci Des Jardins to name, conceptualize, and design the brand and website for School Night, a San Francisco bar that turns an ordinary weeknight into an invitation to have fun
Inspired by the idea of the weeknight, a daring time to sneak out and have a good time, our concept and name encourage guests to say, why not? It’s okay to have fun on a school night. Playful and unpretentious, the brand captures the energy of midweek mischief and the joy of breaking routine.
Services
Naming
Visual Brand Identity System
Signage Design
Menu Design
Merch Design
The brand balances sophistication with spontaneity. Memorable and youthful, it plays with typography, color, and illustration to create an identity that feels both clever and approachable. The tone carries through every touchpoint, from menu formats and drink names to signage and digital design.
The result is a lively yet polished identity system that brings ChefStable’s hospitality vision to life, one that continues to draw guests back for midweek celebrations and unexpected moments of delight.
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