Brand Guidelines: Keeping Your Identity Consistent and Aligned
Brand guidelines are the blueprint that keeps your identity consistent across every touchpoint. At The Beauty Shop, we create guidelines that are clear, adaptable, and easy for your team to use, so your logo, colors, typography, and messaging stay cohesive whether they’re applied in print, online, or in community spaces. Guidelines ensure that your brand looks aligned in the moment, and most importantly, that it grows with intention over time.
Featured Brand Guidelines Projects
How We Approach Brand Guidelines: FAQs
Q: What are brand guidelines?
A: Brand guidelines are a reference tool that outline how your identity should be used. They typically include rules for your logo design, color palette, typography, imagery, and messaging.
Q: Why are guidelines important?
A: Without guidelines, consistency is hard to maintain. Guidelines protect your investment by ensuring your brand identity system is applied accurately across all channels.
Q: What’s included in a typical guidelines document?
A: Our guidelines often include specifications for logo use, type hierarchy, brand colors, photography direction, and sample applications. We also incorporate messaging frameworks so your voice is as consistent as your visuals.
Q: How do guidelines help my team?
A: Guidelines empower your staff, board, or partners to use your brand with confidence. They make it easier to create materials, engage external vendors, and keep everyone aligned.
Q: Can you update existing guidelines?
A: Yes. We frequently refine outdated or incomplete guidelines to make them more usable, flexible, and aligned with current goals.
Q: How long does it take to create brand guidelines?
A: Depending on scope, guidelines can take 3–6 weeks to complete. Shorter versions accompany logo design or identity projects. More robust documents are developed for organizations with complex needs.
Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”