Hospitality
Hospitality: Branding and Websites that Create a Sense of Place
The Beauty Shop partners with hotels, restaurants, and developers to create brands and websites that turn spaces into destinations. Our work helps teams translate architectural vision and guest experience into cohesive visual identities that invite connection, convey atmosphere, and drive bookings. From brand strategy and positioning to website design and content strategy, we build systems that bring hospitality brands to life across digital and physical touchpoints.
Featured Hospitality Projects:
How We Collaborate with Hospitality Clients: FAQs
1. How does The Beauty Shop approach branding for hotels, restaurants, and real estate projects?
We begin by uncovering what makes your space distinct—its purpose, personality, and audience. From there, we craft brand identities and websites that express that essence through visual design, photography, and language. Our work for projects like Eleven East Pleasant and Patio demonstrates how thoughtful storytelling and design can transform hospitality environments into experiences.
2. Can you design brands that work across both digital and on-site applications?
Yes. We create adaptable brand systems that maintain consistency across signage, menus, collateral, and web. Every element is designed to feel intentional and immersive, whether guests encounter your brand online or in person.
3. How do you ensure a hospitality brand feels elevated but approachable?
We balance elegance with accessibility. Our process combines strategy, sensory design, and clarity of message to ensure your brand looks refined while still feeling warm and human. This approach has guided projects across food, lodging, and experiential spaces that invite genuine connection.
4. Can you work with developers or architecture teams during early planning phases?
Absolutely. We often collaborate alongside architects and interior designers to ensure brand expression aligns with built environment. By joining early, we help teams integrate visual identity, signage, and storytelling into the overall concept from the start—an approach reflected in our partnerships with design-forward studios and urban placemakers.
5. Do you work with boutique or independent properties as well as larger hospitality groups?
Yes. Whether you’re launching a boutique hotel, opening a restaurant, or expanding a property portfolio, we adapt our scope to fit your scale and goals. Our fractional creative support model allows us to stay involved post-launch, providing ongoing design and marketing support throughout the year.
6. What kinds of hospitality projects has The Beauty Shop supported?
Our work spans hospitality and development, from independent restaurants and boutique accommodations to mixed-use developments and destination properties. Related projects include urban developments featured on our Restaurants & Urban Developers page, as well as hospitality-aligned collaborations with Scott Edwards Architecture that connect people to place through design.
For over 10 years, we’ve worked with Archipelago Investments to brand their properties, helping them transform the landscape of Amherst, Massachusetts into a more walkable, sustainable, and dynamic community.