Public Service
Public Service: Branding and Websites that Strengthen Connection and Community
The Beauty Shop works with public agencies, community programs, and outreach initiatives to design brands and websites that help people access resources, information, and opportunity. Our work brings clarity to complex programs, improves communication, and fosters inclusion, bridging institutions and the communities they serve.
Featured Public Service Projects:
How We Collaborate with Public Service Clients: FAQs
1. How does The Beauty Shop approach branding for public service organizations?
We begin by understanding your mission and audience—clarifying goals, tone, and accessibility needs. Our process translates complex initiatives into approachable, human-centered design. Our work demonstrates how thoughtful communication design can expand access and participation.
2. Can you help improve the accessibility of existing materials or websites?
Yes. We audit existing materials and websites for accessibility, readability, and tone. Using our accessibility and inclusion framework, we refine design, content, and navigation to ensure information is clear, inclusive, and easy to use for all audiences.
3. How do you balance compliance with creativity in public sector projects?
We understand the unique requirements of government and public agencies, from WCAG standards to plain language guidelines. We design systems that meet compliance while maintaining visual appeal and user experience. Our process ensures that clarity and creativity work hand in hand.
4. Do you work within public contracting thresholds and RFP processes?
Yes. We regularly collaborate on sub-$25K contracts and public RFPs. Our experience with state and municipal processes allows us to move efficiently while meeting all procurement and reporting requirements. Learn more about our fractional and incremental services for government and nonprofit clients.
5. Can you collaborate across departments or with multiple stakeholders?
Absolutely. We’re experienced facilitating feedback among boards, advisory groups, and multi-agency teams. Our sprint-based structure ensures structured collaboration that keeps projects on track and responsive to multiple perspectives.
6. What kinds of public service projects has The Beauty Shop supported?
Our experience spans workforce development, housing, health, and social impact initiatives. From BOLI Apprenticeship & Training Division to Port of Portland and Disability Rights Oregon, our work has helped agencies communicate essential resources and strengthen public trust. Explore related work in Civic & Municipalities and Causes.
In collaboration with Dr. Bronner's and One Step Closer, our team expanded the Purpose Pledge brand to design and launch a new initiative focused on sustainable, community-centered practices.