Purpose-Driven Website Design and Development

Built to scale, connect, and bring your brand to life.

We specialize in audience-centered website design Portland businesses love. Our approach to development focuses on accessible, brand-friendly, user-first digital experiences. 

Complex e-commerce marketplaces that capture sales. Mission-driven sites that put values into practice. Immersive, one-page digital calling cards that introduce your startup to the market…Sites as purposeful as the brands behind them.

What We Build

Sites that are Accessible, Branded, and Intentional

  • Squarespace Websites

    Intuitive, scalable, fully custom and beautifully branded Squarespace sites, with all the benefits of easy-to-use backend CMS. 

  • Shopify E-commerce:

    The seamless power of Shopify, paired with a custom build that showcases your products and reflects your brand.

  • Wordpress Websites:

    User-friendly, custom branded, template-based designs make it easy to grow your content, connect with your community, and build engagement.

Strong website design starts with a solid brand identity.

Our Website Design and Development Process

Discovery & Strategy —

audience research, project goals, sitemap

01

UX/UI Website Design —

wireframes, static comps design, and prototypes

02

Development —

Desktop and responsive builds, integrations, motion, and interactive features

03

Quality Assurance Testing —

testing for optimal functionality: accessibility, links, integrations, load speed, resolution quality, etc.

04

Training & Launch

handoff with tools, documentation, and recorded tutorials

05

Ongoing Support

site maintenance and troubleshooting support

06

Our team specializes in

Strategy & UX/UI Website Design
From sitemaps to wireframes, to fully visualized site hierarchy, we strategize for audience engagement, ease-of-use, impact, and conversion before prototyping even begins.


Website Development
Sites built with design-sensitivity and clean code to ensure longevity and low-to-no technical debt.


Responsive Design
Holistic interactive design thinking and website design branding that considers user experience across screen sizes and devices.


Website Accessibility & ADA Compliance
Every site we build is WCAG 2.1-aligned, with inclusive design standards baked in.


SEO Optimization
Technical, structural, and content-based SEO.


Portland website design, and beyond

We love building sites for

Nonprofit and community organizations


Women’s health and reproductive care


Architecture and design firms


Purpose-driven startups


Arts and cultural organizations


Founders and solo entrepreneurs


County districts and local government


B2B and B2C service and product brands


“The Beauty Shop helped transform a complex data-driven project into an intuitive, user-friendly tool that will have a lasting impact on youth mental health. We couldn’t have done it without them.”

Hannah Kemp, Vice President, Surgo Health

Values-led design from a certified, women-owned and-operated B Corp.

Four female website designers in circular frames, black and white and color, smiling and posing casually.

Certifications

Our team of female website designers is proud to be a 100% women-owned and-operated B Corporation, Emerging Small Business (ESB), and Women Business Enterprise (WBE) certified by the Oregon Certification Office for Business Inclusion and Diversity (Certification No. 14201).

Our Studio

Our creative agency specializes in strategic branding, and we’re known for our collaboration with purpose-driven organizations. We provide fractional creative support for small businesses, and offer branding and website design for nonprofits in Portland and across the Pacific Northwest.

Accessibility

From screen-reader compatibility to color legibility, every brand and website we create meets accessibility compliance requirements while also prioritizing beautiful typography, user experience, and design. We work with our clients to carefully consider photography and language that is appropriate and respectful to their specific audiences. At each step, our goal is to ensure that all visitors feel welcome and equitably served.

  • “This is the team you hire when you need a brand and website that doesn’t just look nice, but actually becomes a catalyst for growth and impact. They took the time to deeply understand the heart of our work and translated it into a digital presence that feels aligned, strategic, and alive.”

    Ashley Murray, Executive Director, Sellwood Community House

    Nonprofit Community Center

  • "We wouldn't be where we are today without The Beauty Shop's work crafting our aesthetic and giving us an awesome legacy to build on."

     — Dianne O'Connor, CEO, Weston Table 

    Lifestyle Editorial and Retail Marketplace

  • “Instead of treating accessibility as an item to be checked off, they treated it as the core priority it should always be. The team was generous with their time, patient with our feedback, and truly collaborative throughout the process. They delivered a beautiful, modern brand and a user-friendly website that our community loves.”

     — Melissa Roy-Hart, Communications Director, Disability Rights Oregon

    Nonprofit Organization

  • “They gleaned exactly who Groundwork Consulting is and created something beautiful and representative of our work. TBS made the process easy, fast-moving and I love the final product.”

    — Kara Bader, Founder, Groundwork Consulting

    Nonprofit Fundraising and Development Advising & Strategy

Let’s build something special for your unique purpose.

Are you launching a new startup or refreshing an existing brand experience? Whether you’re on the hunt for the right Squarespace website designer or an expert in website design for nonprofits, we’re here to help.