Industry: Non-profit & Public Service


Portland Fruit Tree Project:
Harvest and Share

We designed a vibrant brand for Portland Fruit Tree Project that strengthens their mission to connect communities, reduce waste, and share fresh fruit.

The Portland Fruit Tree Project increases equity and access to healthful food by empowering neighbors to share in the harvest and care of city-grown produce.

Inspired by PFTP’s strong roots in local community, we crafted a visual brand world to capture their vibrancy and impact.

Services

Visual Brand Design
Brand Illustration
Vehicle Signage

In their logo, and across their small-but-mighty fleet of fruit harvest and tree care vehicles, many colors, fruit, and veggies come together in a linocut style, speaking to diversity, humanity, bounty, and celebration. 

Illustration of three red and orange flowers with green centers and green leaves.
Illustration of a grape cluster with purple grapes and green leaves.
A stylized digital illustration of a pineapple with green leaves on top.
Illustration of a green leaf with prominent veins.
Illustration of a pink and purple plant bulb with seed markings, split into two color styles.
Illustration of a green pear with darker green striped patterns.
Illustration of a strawberry with its green leafy calyx.
A stylized red apple with one side featuring a fingerprint pattern.
A stylized, cartoon red apple with dark red sprinkles or seeds and a small stem at the top.
A bunch of blueberries with green leaves in the background.
Close-up of a sliced kiwi fruit showing green flesh and black seeds.
Illustration of three strawberries with green leaves.

“It feels so joyous, and fun, and that’s so much what we wanted to bring to this….You’re so easy to work with, and there was never a moment that I didn’t trust that this was going to be something amazing.”

— Heather Keisler Fornes, Executive Director, PFTP

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