Portland Fruit Tree Project
Celebrating the abundance of Portland’s urban orchard
Increasing equity and access to healthful food by empowering neighbors to share in the harvest and care of city-grown produce.
Inspired by PFTP’s strong roots in local community, we crafted a visual brand world to capture their vibrancy and impact.
Services
Visual Brand Design
Brand Illustration
Stationery
Vehicle Signage
In their logo, and across their small-but-mighty fleet of fruit harvest and tree care vehicles, many colors, fruit, and veggies come together in a linocut style, speaking to diversity, humanity, bounty, and celebration.
“It feels so joyous, and fun, and that’s so much what we wanted to bring to this….You’re so easy to work with, and there was never a moment that I didn’t trust that this was going to be something amazing.”
— Heather Keisler Fornes, Executive Director, PFTP