Industry: Urban Development, Restaurant, Hospitality
Protocol:
Defining a New Standard for Neighborhood Dining
We developed a visual identity that translates this energy across environments, from menus and interiors to mobile and social platforms.
Services
Visual Brand Identity System
Signage Design
Menu Design
Social Media Visual Strategy
Environment Design
Merch Design
Protocol’s mission is to bring the neighborhood together through great food, good company, and exceptional cocktails. We developed a visual identity that translates this energy across environments: from menus and interiors to mobile and social platforms.
The mobile site doubles as an ordering experience, carrying forward Protocol’s focus on accessibility and convenience. Expressive typography mirrors the tone of the chef’s menu descriptions, while geometric layouts and right angles lend a sense of structure and refinement.
With social media serving as a key engagement channel, we led a content and visual strategy that pairs bold artwork with photography to create an immersive brand presence. Each touchpoint reinforces the same idea: great design, like great hospitality, invites people in.
From logo and signage to menu design and environmental graphics, each touchpoint was crafted to enhance the sensory experience of the space. The branding translates seamlessly across mediums.
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