Industry: Nonprofits & Public Service
Photos by Disabled and Here
Disability Rights Oregon:
Redefining Digital Accessibility
The Beauty Shop partnered with Disability Rights Oregon (DRO) to redesign their brand and website, defining a new standard of uncompromised accessibility for visual and digital experiences.
Services
Accessible Visual Brand Identity System
Signage Design
Collateral System
Section 508 WCAG Compliance
Accessible Website Design and Development
Grounded in equity and inclusion, the project prioritized accessibility at every level — from design systems and color contrast to navigation and content structure — to ensure every user can connect with DRO’s mission to protect the civil rights of people with disabilities.
In designing a visual brand to serve those with disabilities, we tailored our research for users with hearing, sight, and cognitive challenges, and also for people from neurodiverse backgrounds, experiencing houselessness, or have a limited access to hardware and connectivity.
The resulting website takes user-friendliness to the next level through visual appeal, brand consistency, and ultra-compatibility for screen reading devices and navigating by keyboard or commands, all designed with a clear, easy-to-navigate information hierarchy.
Our partnership with DRO demonstrates how thoughtful design can advance equity in tangible ways. The rebrand strengthened organizational credibility, streamlined communication, and expanded digital reach, helping more people access resources and advocacy when they need it most.
Related Case Studies:
Case Studies Landing
In collaboration with Dr. Bronner's and One Step Closer, our team expanded the Purpose Pledge brand to design and launch a new initiative focused on sustainable, community-centered practices.