The Port of Portland:
Move with Purpose
Our concept behind the Port of Portland’s new brand centers on confluence: the coming together of the Columbia and Willamette, and the tens of thousands of people who come together every day to work toward the Port’s vision of shared prosperity.
Industry: Government & Public Service
Service: Brand and Logo Concept, Brand Design and Development, Brand Photography Strategy, Color and Accessibility Compliance, Social Media Design, Interactive Design
The new brand translates their strategic framework into a corresponding visual world: one that references Port’s physical location to express aspiration and action, unity and equity. Bold type and color combine with the logo to convey the Port’s vibrancy and reliability, underlined by the people-centered photography used generously throughout the brand’s print and digital touchpoints.
With accessibility for all at the forefront of their goals, the brand creates opportunity and ease-of-use for the Port's design team and greater clarity and access to their extended regional community.
Over the last three years, the Port of Portland has been building new ways of partnering with communities to create opportunity, access, and progress. Serving our region, and the world, through many divergent channels, the new brand needed to symbolize their refreshed mission and ethos, to ‘move with purpose’ in a united direction toward prosperity.
