What was The Beauty Shop’s role in the Youth Mental Health Tracker project?

The Beauty Shop led brand strategy, design, and UX/UI development for the Youth Mental Health Tracker, making data accessible and actionable for national impact.

What was the strategic or creative goal?

The goal was to transform complex data into an intuitive, human-centered experience that empowers decision-makers to advocate for better youth mental health outcomes.

Why is this project significant within The Beauty Shop’s portfolio?

The project reflects The Beauty Shop’s expertise in designing data-driven platforms that merge storytelling, technology, and social impact for measurable change.

Industry: Healthcare

Youth Mental Health Tracker: Uplifting Youth Mental Health

We partnered with Surgo to develop a first-of-its-kind platform that transforms complex data into actionable insights, and gives policymakers and healthcare providers the specific data they need to drive real change.

Centering equitability and impact, our team crafted YMHT’s brand identity and intuitive dashboard to make vital data accessible and meaningful, putting numbers into context and connecting them with real human stories.

Services

Brand Positioning Strategy
Visual Identity System
UX/UI
Website Design & Development

Brand artwork in motion and photography highlights YMHT’s role in amplifying teen voices alongside personal narratives and comprehensive data visualizations. Updated in real-time, data illuminates prime opportunities for positive action at the national level.

Visit the Youth Mental Health Tracker Website

The interactive dashboard reveals crucial patterns in youth mental well-being, and highlights where disparities exist, ensuring that policymakers, advocates, educational institutions, and direct service providers can direct resources where they're needed most.

Since launch, the platform has become a vital tool for advocacy, supporting better policy, visibility, and already helping decision-makers advocate with hard data to back their initiatives.

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Youth Mental Health Tracker: Uplifting Youth Mental Health

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