Resonant Messaging:
Giving Voice to Your Brand

Resonance begins with recognition, the moment someone feels seen. We listen for what’s said and unsaid to uncover what matters most to get to the heart of your 'why,' with questions designed to gain a deep understanding of your work, mission, and values. Whatever your industry, we bring insights and expertise to define your unique positioning and translate it into words that feel true to who you are.

Some of our messaging and naming work:

Case Studies Landing
Rustic Pours
Rustic Pours

We worked closely with the Rustic Pours team to create a brand that is authentic, vibrant, and deeply connected to their story, with a nod to the owners’ Sicilian roots and the beautiful simplicity of lemon and honey.

Houndstooth
Houndstooth

A magazine covering all the pup-friendliest spots to shop, eat, play, and stay. A project conceived, designed, and built by The Beauty Shop, for the dog people of PDX.

Scott Edwards Architecture
Scott Edwards Architecture

Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”

CETTE
CETTE

Our artful brand and Shopify website for CETTE is designed to transform gifting into an experience of beauty, creativity, and joyful connection.

Cedarwood Waldorf School
Cedarwood Waldorf School

We worked with the Cedarwood team to reflect their innovative approach to Anthroposophy in a brand that is recognizably Waldorf and unmistakably evolved.

London Women’s Clinic
London Women’s Clinic

In our campaign for the London Women’s Clinic, a flexible and adaptable icon system becomes a visual storytelling tool for conveying the benefits of egg freezing.

School Night
School Night

Inspired by the idea of the weeknight as a daring time to sneak out and have a good time, our brand concept grants permission to have fun on a School Night.

Gould Capital
Gould Capital

We designed a logomark, messaging, and website that mirrors Gould's unique ethics-driven values, human-centered services, and expertise in Behavioral Finance.

Cryomate
Cryomate

Bringing leading-edge technology and unmatched compassion to donor sperm services with a cryobank brand that speaks to science and humanity in equal measure.

Portland Means Progress
Portland Means Progress

We developed the name, brand, and messaging for Portland Means Progress, helping the City of Portland unite business and civic sectors around equity and inclusion.

Arrobas
Arrobas

With a vision of connection for all, our brand for Arrobas signals the coming together of different elements—resources, people, communities, and more.