Brand Naming Services: Meaningful, Memorable Names

The right name captures the essence of your brand in a single word or phrase. It’s often the first impression your audience has of you, and it carries the weight of meaning, memorability, and trust. We guide organizations through thoughtful, collaborative naming processes that balance creativity with strategy.

Selected Naming Projects

Featured

Houndstooth

A magazine covering all the pup-friendliest spots to shop, eat, play, and stay. A project conceived, designed, and built by The Beauty Shop, for the dog people of PDX.

CETTE

With curated gift sets and personalized custom gifting, CETTE’s mission is to spark connection and turn daily life into an act of art, full of beauty and delight.

School Night

Inspired by the idea of the weeknight as a daring time to sneak out and have a good time, our brand concept grants permission to have fun on a School Night.

Cryomate

Bringing leading-edge technology and unmatched compassion to donor sperm services with a cryobank brand that speaks to science and humanity in equal measure.

Portland Means Progress

We partnered with Prosper Portland and the Portland Mayor’s Office to create a brand that would motivate companies to make racial inclusion a priority in business.

Arrobas

With a vision of connection for all, our brand for Arrobas signals the coming together of different elements—resources, people, communities, and more.

Brand Positioning FAQ

Q: Why does naming matter?

A: A name is more than a label, it’s an invitation. The right name communicates your values and positions you clearly in the minds of your audience.

Q: What makes a great brand name?

A: The best names are meaningful, memorable, and flexible. They align with your positioning, work across multiple contexts, and leave room for your brand to grow.

Q: What is your process for naming?

A: We begin by listening. Through research, exploration, and collaborative workshops, we generate a wide range of options. Together, we refine those into a shortlist that feels both instinctive and strategic.

Q: How long does a naming process take?

A: Most naming engagements take 4–6 weeks. This includes research, exploration, legal/linguistic checks, and multiple rounds of feedback and refinement.

Q: Do you check names for availability?

A: Yes. We conduct preliminary domain and trademark checks to avoid conflicts, and we encourage clients to engage legal counsel for final clearance.

Q: What will we walk away with?

A: A shortlist of vetted, strategically aligned names, plus guidance on how each option supports your brand positioning and visual identity.

Naming