Purpose-driven strategy for purpose-driven brands

We help nonprofits, startups, and values-led businesses uncover their brand’s voice, audience, and direction, building a strategic foundation for meaningful design and digital experiences.

We specialize in audience-centered website design and full-scale development with a focus on accessible, branded, and user-first digital experiences. 

Complex e-commerce marketplaces that capture sales. Mission-driven sites that put values into practice. Immersive, one-page digital calling cards that introduce your startup to the market…Sites as purposeful as the brands behind them.

See Our Website Portfolio

“The strategy process with The Beauty Shop has been valuable not just in the result, but in the discoveries we’ve made. Their work held up a mirror so we could see ourselves more clearly.”

— Sid Scott, Founding Partner,
Scott Edwards Architecture

  • Bottle of Marionberry Lemonade by Rustic Pours with illustration of blackberries and lemons on the label, placed outdoors with a blurry forest background.

    Rustic Pours

    A Shopify e-commerce website for a globally-inspired lifestyle brand and retailer.

    Consumer Brands / Ecommerce / Shopify

    See the case study
  • Three mobile phones displaying a purpose pledge webpage, highlighting commitments to product quality, governance, integrity, fair compensation, and living wages, with sections of text, a logo, and an image of soap bottles.

    Dr. Bronner’s Purpose Pledge

    A fully custom and automated Squarespace website for a next-generation business sustainability certification.

    Sustainability, Environment, Food & Beverage, Wellness / Interactive Data / Accessibility /  Squarespace

    See the case study
  • Screenshots of a mobile website design for Portland's Blossom, featuring nature-inspired landscaping and architecture. The pages include a menu, a description of their nature-focused philosophy, and images of modern wooden buildings and lush gardens.

    Blossom

    An immersive Squarespace portfolio website for a Portland-based landscape design  firm.

    Landscape Design / Squarespace

    See the case study
  • An example of strategic website design Portland organizations trust: this colorful website homepage for the Nature Resonance Festival features the text 'Creativity Inspired by Nature'.

    Natural Resonance

    A beautifully-branded Squarespace website for an international, digital art festival.

    Arts & Culture, Events / Squarespace

    See the case study
  • This website is for Groundwork Consulting, designed by a certified B Corp creative agency. Groundwork offers Development and Fundraising, Communication and Brand Development, Strategic Planning, and Organizational Development.

    Groundwork Consulting

    A Squarespace website for a Portland-based nonprofit development consultant.

    Fundraising & Development, Nonprofit / Women-owned / Squarespace

    See the case study
  • It was a natural fit for our female web designers to work on this project for the Youth Mental Health Tracker website. The photo shows a screen interface with purple and pink graphics and a non-binary person.

    Youth Mental Health Tracker

    An interactive mental health and well-being data platform, built on Squarespace.

    Science, Healthcare / Accessibility / Interactive Data / Squarespace

    See the case study
  • Images of the Cedarwood Waldorf School website. Custom website developed by female web designers in Portland

    Cedarwood Waldorf School

    An artful, all-ages Squarespace website for a beloved Portland Waldorf school.

    Education / Squarespace 

    See the case study

  • Jessica Helgerson Interior Design

    A design-forward Squarespace website portfolio for an award-winning Portland-based interior design firm.

    Interior Design, Architecture / Women-owned / Squarespace

    See the case study
  • Squarespace website design is our specialty. This custom-built architectural firm website showcases various modern buildings, community projects, and team members.

    Scott Edwards Architecture

    A values-led Squarespace website and digital portfolio for an award-winning, Portland-based architecture firm. 

    Architecture, Interior Design / Accessibility / Squarespace

    See the case study
  • Screenshot of Weston Table website homepage showing outdoor and nature-themed products, scenic landscapes, and nature-inspired lifestyle content.

    Weston Table

    A Shopify e-commerce platform for a globally-inspired lifestyle brand and retailer.

    Lifestyle / Women-owned / Ecommerce / Shopify

    See the case study
  • The image features a minimalist scene with a white background, a box with orange text that is partially visible, two clear green glass containers with gold-colored utensils inside, a neatly folded dark green cloth, and a gold pen resting on the cloth.

    Cette

    A custom Shopify e-commerce website for a design-forward custom gifting brand. 

    Retail, Gifting / Women-owned / E-commerce / Shopify

    See the case study
  • A word cloud on a white background with terms related to health and wellbeing, including autoimmune, chronic health, gut health, hormones, mental health, sleep, and testing, with a pink leaf illustration on the left.

    Andrea Nakayama

    An illustrative, informational Squarespace website for a thought leader in functional nutrition and wellness.

    Health and Wellness / Women-owned / Squarespace

    See the Case Study
  • Website design for nonprofits is our specialty. In this photo of the Hacienda CDC homepage, a family of four, two adults and two children, is walking in front of a yellow house with blue shutters, on a well-maintained lawn.

    Hacienda CDC

    A community-first, bilingual Squarespace website for a Latino-led Portland organization.

    Urban Development, Nonprofit / Accessibility / Squarespace

    See the case study
Book a Free 30-Minute Strategic Consultation

We Design Websites For

Nonprofit and community organizations

Women’s health and reproductive care

Architecture and design firms

Purpose-driven startups

Arts and cultural organizations

Founders and solo entrepreneurs

County districts and local government

B2B and B2C service and product brands

Our Website Design and Development Process

Discovery & Strategy —

audience research, project goals, sitemap

01

UX/UI Design —

wireframes, static comps design, and prototypes

02

Development —

Desktop and responsive builds, integrations, motion, and interactive features

03

Quality Assurance Testing —

testing for optimal functionality: accessibility, links, integrations, load speed, resolution quality, etc.

04

Training & Launch —

handoff with tools, documentation, and recorded tutorials

05

Ongoing Support —

site maintenance and troubleshooting support

06

Our team specializes in

Website Strategy & UX/UI Design
From sitemaps to wireframes, to fully visualized site hierarchy, we strategize for audience engagement, ease-of-use, impact, and conversion before prototyping even begins.

Website Development
Sites built with design-sensitivity and clean code to ensure longevity and low-to-no technical debt.

Responsive Website Design
Holistic interactive design thinking that considers user experience across screen sizes and devices.

Website Accessibility & ADA Compliance
Every site we build is WCAG 2.1-aligned, with inclusive design standards baked in.

SEO Optimization
Technical, structural, and content SEO

Values-led website design from a certified women-owned and -operated team.

Certifications

We're proud to be a 100% women-owned and -operated B Corporation, Emerging Small Business (ESB), and Women Business Enterprise (WBE) certified by the Oregon Certification Office for Business Inclusion and Diversity (Certification No. 14201).

Learn about our work for mission-driven brands

Accessibility

From screen-reader compatibility to color legibility, every brand and website we create meets accessibility compliance requirements while also prioritizing beautiful typography, user experience, and design. We work with our clients to carefully consider photography and language that is appropriate and respectful to their specific audiences. At each step, our goal is to ensure that all visitors feel welcome and equitably served.