Houndstooth

Industry: Publishing, Tourism

Service: Brand Positioning, Naming, Brand Identity, Brand Messaging & Copywriting, UX/UI, Shopify Website Design & Development, Magazine Concept, Design, Writing, Editing & Distribution

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Houndstooth Magazine:

A One-of-a-Kind Dog-Friendly City Guide

A magazine made just for the dog people of PDX, covering the pup-friendliest spots to shop, eat, play and stay.

Imagine one resource for all of dog-friendly Portland—or any other major city. With over 82,000 dogs registered in Multnomah County, and national spending on pets increasing even during a recession, this publication franchise needed a quick turnaround for their inaugural issue in their flagship city. Over the course of just six months, our team established the magazine’s name and visual brand world, edited and designed Issue 1: Let It Rain!, and designed and built the digital homes for both Houndstooth PDX and the national franchise, Houndstooth Guides. Designed to scale beyond its Portland roots, the visual brand world leveraged a custom font comprised of directory iconography, a friendly mascot named Doggo, and a ready-to-use, comprehensive brand kit, complete with social media templates and messaging directives. From cover to cover, Houndstooth in print brings all the doggy goodness any canine-lover could want, paired with elegant type and thoughtful content, including a pullout dog park map, seasonal features and gear guide, and extensive directory listings for all the businesses in town that cater to hounds and their humans.