Industry: Retail, Gifting, E-Commerce
CETTE:
A Brand that Turns
Gifting into an Art
We created the brand identity and Shopify website for CETTE, combining artful design, color, and storytelling to turn gifting into an experience of connection.
With curated gift sets and personalized custom gifting, CETTE’s mission is to spark connection and turn daily life into an act of art, full of beauty and delight.
The CETTE brand world is all about celebration, designed to be flexible yet distinct and instantly recognizable across packaging, digital design, and printed materials.
Services
Brand Positioning
Naming
Brand Identity
Brand Messaging & Copywriting
Website Design & Development
Packaging Design
Lookbook Design
Online, the Shopify experience takes on a gallery-like feel, with colorful product thumbnails labeled with ‘stickers’ reminiscent of a physical exhibition. Subtle motion and scrolling banners add rhythm, while an optimized CMS allows CETTE’s team to easily manage products and seasonal collections.
Packaging became a storytelling canvas. Custom plaid, ribbon, and tissue paper serve as expressions of the brand’s voice, transforming each unboxing into a continuation of the gift itself.
Our targeted brand strategy resulted in a design system built to drive engagement and business growth. Within months of launch, the brand’s Shopify store saw conversions and repeat visitors, supported by a scalable framework that balances storytelling with functionality.
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