Industry: Restaurants & Urban Developers
Patio: Happier Hours for Outdoor Amherst
Every hour is happy hour when you're outside with friends. A brand that captures the easy joy of being outdoors with friends. Patio’s visual identity reflects the open-air vibrancy of its name and evokes a sense of play and possibility.
As the third restaurant identity we’ve developed for Archipelago, Patio continues a decade-long collaboration that celebrates community and the spirit of shared spaces.
Playful yet polished, the brand draws inspiration from the laid-back energy of tropical afternoons. Our work extended across signage, menus, social visuals, and environmental design. The space itself becomes an extension of the brand: lively, colorful, and made for connection.
This project builds on our ongoing partnership with Archipelago Investments, whose restaurant and development ventures have helped transform downtown Amherst into a destination for both residents and visitors through spaces designed to give people a reason to gather.
Services
Visual Brand Identity System
Signage Design
Menu Design
Social Media Visual Strategy
Environment Design
Merch Design
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