Amherst Oyster Bar:
Fresh, Salty, Briny, Local.
Industry: Restaurant & Hospitality
Service: Brand Identity, Print Design, Signage
Photos courtesy of Jeffrey Rivkin
Honoring classic East Coast seafood, Amherst Oyster Bar celebrates the lore of the oyster po’ boy and lobster roll with fresh new energy.
A vibrant, maritime palette leads the brand with a playful take on tradition, and friendly type references the lettering of fishing trawlers while welcoming guests in to dine.
On menus and signage, hand-drawn illustrations and ribbons of type embody the AOB spirit of fun-loving family-friendliness and good eats.
