Amherst Oyster Bar:
Fresh, Salty, Briny, Local.
Industry: Restaurant & Hospitality
Service: Brand Identity, Print Design, Signage
Honoring classic East Coast seafood, Amherst Oyster Bar celebrates the lore of the oyster po’ boy and lobster roll with fresh new energy.
A vibrant, bold palette leads the brand with a playful take on tradition, and friendly type references the lettering of fishing trawlers while welcoming guests in to dine.
On menus and signage, hand-drawn illustrations and ribbons of type embody the AOB spirit of fun-loving family-friendliness and good eats.
