Andrea Nakayama Functional Nutrition:
Where Science Meets Your Story
Industry: Health & Wellness, Women’s Health
Service: Brand Positioning, Brand Identity, Messaging, Digital
Andrea Nakayama is a leading expert in the field of functional nutrition. She came to us in need of a brand and website that would speak to a broad public audience and serve as a hub for her work.
On the website, multi-path, intuitive wayfinding puts site visitors at ease and resources at their fingertips. The interface is optimized to feature podcast episodes, articles and blogs, providing an effective hub for all of her various mediums, and a platform for her to do what she does best.
To set her apart from other health and wellness experts, the brand brings her humanity forward with intellectual-but-personable type, and a warm-to-cool color palette representing sensations and emotions.
