Industry: Interior Design and Architecture
JHID:
A Brand Rooted in Refinement
We partnered with internationally recognized firm Jessica Helgerson Interior Design to help articulate their transition from an individual-led vision to a team-led practice.
Services
Visual Brand Identity System
Signage Design
Website Design & Development
Print Collateral
Presentation Design
We designed an identity that embodies balance, with a visual language centered on typographic precision and structural harmony, allowing the firm’s work to take center stage while the brand itself remains elegantly understated.
The website functions as both portfolio and experience — a transparent frame for the firm’s work to shine. As the brand lives quietly in the background, viewers are immersed into a full-screen sensory world of texture, color and material.
Navigation adapts dynamically to each project’s imagery, shifting color to harmonize with background photography and ensuring that usability never competes with aesthetic experience. The result is a brand that elevates JHID’s reputation for excellence and allows their philosophy to speak through every detail.
The rebrand helped increase digital engagement from both new and returning clients. The site’s elevated yet intuitive experience continues to attract a sophisticated audience, underscoring how strategic restraint can powerfully convey creative mastery.
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