Resonant Messaging (and naming, too!)

Resonance begins with recognition, the moment someone feels seen. We listen for what’s said and unsaid to uncover what matters most to get to the heart of your 'why,' with questions designed to gain a deep understanding of your work, mission, and values. Whatever your industry, we bring insights and expertise to define your unique positioning and translate it into words that feel true to who you are.

“I cannot begin to tell you how blown away I am with what you have created. You were able to leverage the little bit of copy I provided and made it speak volumes.”

— Kara Bader , Founder, Groundwork Consulting

Some of our messaging and naming work:

Case Studies Landing
Houndstooth
Houndstooth

A magazine covering all the pup-friendliest spots to shop, eat, play, and stay. A project conceived, designed, and built by The Beauty Shop, for the dog people of PDX.

CETTE
CETTE

With curated gift sets and personalized custom gifting, CETTE’s mission is to spark connection and turn daily life into an act of art, full of beauty and delight.

The Community for Positive Aging
The Community for Positive Aging

A brand that celebrates the ways we intersect and connect, with a focus on the people at the center of it all—where the true magic of community happens.

Cedarwood Waldorf School
Cedarwood Waldorf School

We worked with the Cedarwood team to reflect their innovative approach to Anthroposophy in a brand that is recognizably Waldorf and unmistakably evolved.

London Women’s Clinic
London Women’s Clinic

In our campaign for the London Women’s Clinic, a flexible and adaptable icon system becomes a visual storytelling tool for conveying the benefits of egg freezing.

Scott Edwards Architecture
Scott Edwards Architecture

Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”

School Night
School Night

Inspired by the idea of the weeknight as a daring time to sneak out and have a good time, our brand concept grants permission to have fun on a School Night.

Gould Capital
Gould Capital

We designed a logomark, messaging, and website that mirrors Gould's unique ethics-driven values, human-centered services, and expertise in Behavioral Finance.

Cryomate
Cryomate

Bringing leading-edge technology and unmatched compassion to donor sperm services with a cryobank brand that speaks to science and humanity in equal measure.

Arrobas
Arrobas

With a vision of connection for all, our brand for Arrobas signals the coming together of different elements—resources, people, communities, and more.