Resonant Messaging (and naming, too!)

Resonance begins with recognition, the moment someone feels seen. We listen for what’s said and unsaid to uncover what matters most to get to the heart of your 'why,' with questions designed to gain a deep understanding of your work, mission, and values. Whatever your industry, we bring insights and expertise to define your unique positioning and translate it into words that feel true to who you are.

Some of our messaging and naming work:

Case Studies Landing

Rustic Pours

We worked closely with the Rustic Pours team to create a brand that is authentic, vibrant, and deeply connected to their story, with a nod to the owners’ Sicilian roots and the beautiful simplicity of lemon and honey.

Houndstooth

A magazine covering all the pup-friendliest spots to shop, eat, play, and stay. A project conceived, designed, and built by The Beauty Shop, for the dog people of PDX.

CETTE

With curated gift sets and personalized custom gifting, CETTE’s mission is to spark connection and turn daily life into an act of art, full of beauty and delight.

Cedarwood Waldorf School

We worked with the Cedarwood team to reflect their innovative approach to Anthroposophy in a brand that is recognizably Waldorf and unmistakably evolved.

London Women’s Clinic

In our campaign for the London Women’s Clinic, a flexible and adaptable icon system becomes a visual storytelling tool for conveying the benefits of egg freezing.

Scott Edwards Architecture

Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”

School Night

Inspired by the idea of the weeknight as a daring time to sneak out and have a good time, our brand concept grants permission to have fun on a School Night.

Gould Capital

We designed a logomark, messaging, and website that mirrors Gould's unique ethics-driven values, human-centered services, and expertise in Behavioral Finance.

Cryomate

Bringing leading-edge technology and unmatched compassion to donor sperm services with a cryobank brand that speaks to science and humanity in equal measure.

Portland Means Progress

We partnered with Prosper Portland and the Portland Mayor’s Office to create a brand that would motivate companies to make racial inclusion a priority in business.

Arrobas

With a vision of connection for all, our brand for Arrobas signals the coming together of different elements—resources, people, communities, and more.