Industry: Finance
Gould Capital: A Brand for the Next Generation of Investors
The Beauty Shop partnered with Gould Capital to refresh its brand and digital presence, helping them connect with a new generation of clients while honoring nearly 50 years of trusted financial guidance.
For close to 50 years, Gould Capital has been helping families secure healthy financial futures. We helped them reach the next generation of investors and clients by highlighting Gould's differentiating values, human-centered services, and expertise in Behavioral Finance.
Services
Brand Identity
Photographic Art Direction
Messaging
Social Media Strategy
Website Design & Development
The logo and identity system embody Gould’s values. To convey their ethical approach, brand artwork symbolically unites the concepts of money and humanity, personal prosperity and social responsibility, reflecting the firm’s commitment to ethical wealth management.
Across social platforms, photography and brand elements come together to depict the joy of a life lived richly — through faces diverse in age, background, and experience.
The tagline, Wealth with Integrity, captures Gould’s role as a trusted advisor, dedicated to helping clients build better futures for themselves, their families, and their communities.
On the website, intuitive navigation and intentional pacing create an experience that feels grounded and approachable. Accessibility best practices and structured information design ensure clarity for all users, reinforcing Gould’s client-first ethos.
Our targeted strategy and design system strengthened Gould Capital’s visibility and client engagement, expanding their digital reach while enhancing alignment across print, web, and social.
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