What was The Beauty Shop’s role in the London Women’s Clinic project?

The Beauty Shop developed a creative campaign for the London Women’s Clinic, combining brand identity, messaging, and design to promote egg freezing awareness.

What was the strategic or creative goal?

The goal was to reframe egg freezing as an empowering choice, combining inclusive messaging with flexible design to increase awareness and engagement.

Why is this project significant within The Beauty Shop’s portfolio?

This project demonstrates The Beauty Shop’s ability to merge strategy and creativity, bringing sensitivity and sophistication to women’s health communication.

Industry: Fertility, Women’s Health

London Women’s Clinic: Freeze Your Fertility, Not Your Options

In our campaign for the London Women’s Clinic, a flexible and adaptable icon system builds on the concept of the typographic egg and sperm in their logo, turning it into a visual storytelling tool for exploring and unifying all the benefits of egg freezing.

We developed a flexible and adaptable icon system inspired by the clinic’s existing logo — transforming the typographic egg and sperm into a visual storytelling device. These icons became the foundation of a larger system that communicates both clarity and optimism, bringing cohesion to the campaign across print and digital formats.

Egg freezing offers women freedom, options, and time to plan for their future. Our campaign for the London Women’s Clinic was designed to express these benefits through approachable storytelling and strategic design.

Services

Visual Brand Identity Refinement
Creative Campaign
Messaging

Photography was used to boost representation and authenticity, reflecting the diversity of patients served by the clinic. Messaging was written to meet audiences where they are, informed, curious, and ready to explore their fertility options with confidence and compassion.

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The campaign pushed the creative potential of the existing brand identity, using the iconography in clever, unexpected ways that support and extend each headline. The campaign helped the clinic increase awareness and strengthen trust with prospective patients across multiple channels.

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