Industry: Urban Development, Restaurant, Hospitality


26 Spring:
A Modern Brand for Downtown Living

The Beauty Shop partnered with Archipelago Investments to create a visual brand that honors the building’s historic context while positioning it as a model for modern, community-centered development.

At 26 Spring, every design detail speaks to duality and the balance between tradition and innovation. Inspired by the building’s brick facade and Amherst’s first solar rooftop, our team developed a brand identity that celebrates enduring quality while embracing the future.

Modern multi-story apartment building with large windows, surrounded by leafless trees and neighboring houses, under a clear blue sky.
Exterior view of modern multi-story residential buildings with large windows and balconies, under a clear sky, with the text 'Twenty Six Spring' overlaid.

Services

Visual Brand Identity System
Signage Design
Website Design & Development
Photographic Art Direction

Our work extended across signage, website design, and photographic art direction, ensuring that the brand feels consistent at every touchpoint. Each element reinforces the project’s architectural story: a space that reflects how design can build connection, sustainability, and a stronger downtown.

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26 Spring continues our long-standing collaboration with Archipelago Investments, all part of a shared vision to make Amherst a more vibrant, walkable, and connected community.