Health & Wellness

Oct 23

Health & Wellness: Branding and Websites that Inspire Connection and Care

The Beauty Shop partners with organizations, practitioners, and wellness brands that help people live healthier, more connected lives. From healthcare innovators and therapists to yoga studios and holistic wellness companies, we design brands and websites that make expertise approachable and experiences accessible. Our work integrates brand strategy and positioning with accessible website design to ensure your message inspires confidence and care.

Featured Health & Wellness Projects:

Featured

Youth Mental Health Tracker

This first-of-its-kind platform transforms complex data into insights and gives policymakers and healthcare providers the data they need to drive change and uplift youth mental health and wellbeing.

Dr Bronner’s Purpose Pledge

In collaboration with Dr. Bronner's and One Step Closer, our team expanded the Purpose Pledge brand to design and launch a new initiative focused on sustainable, community-centered practices.

Joyful Dermatology

Joyful’s inspired optimism is their natural and defining differentiator among competitors, and it's also the guiding driver for their visual brand design.

London Women’s Clinic

In our campaign for the London Women’s Clinic, a flexible and adaptable icon system becomes a visual storytelling tool for conveying the benefits of egg freezing.

Cryomate

Bringing leading-edge technology and unmatched compassion to donor sperm services with a cryobank brand that speaks to science and humanity in equal measure.

London Egg Bank

The London Egg Bank's visual brand refresh and website design focuses on a user experience to serve their diverse audience of recipients, freezers, and donors.

Surgo

We translated Surgo's values and mission into a brand that captures expert innovation, data-focused research, and brilliant change-making at the highest level.

Kindbody

We worked with Kindbody to design a patient portal app experience that’s inclusive to all ages and genders—no matter where they are on their fertility journey.

Andrea Nakayama

Bringing humanity forward in an illustration-rich brand world to create a interactive hub for health, wellness, and nutrition, where science meets your story.

How We Collaborate with Health & Wellness Clients: FAQs

1. How does The Beauty Shop approach branding for health and wellness organizations?
We understand the importance of trust, empathy, and credibility in the wellness space. Our process begins with thoughtful discovery to clarify your mission, values, and audience before translating those insights into a brand that feels both professional and human.

2. Can you design websites that meet accessibility and compliance standards?
Yes. Every site we build meets or exceeds WCAG 2.2 Section 508 compliance standards. Our accessibility and inclusion approach includes color legibility, screen reader optimization, and user-friendly navigation to ensure everyone can engage with your content.

3. Do you work with individual practitioners and small wellness brands?
Absolutely. We collaborate with therapists, clinics, studios, and wellness entrepreneurs at all stages of growth. Whether you’re just starting out or expanding your practice, our fractional creative support options and adaptable project scopes make high-quality design accessible.

4. How do you balance the technical and emotional sides of a health brand?
We translate complex information into design that feels intuitive and reassuring. Our work combines analytical clarity with emotional resonance, ensuring that your audience understands your expertise and feels supported by your message.

5. Can you help refine an existing health or wellness brand?
Yes. We often partner with teams ready to evolve their visual or verbal identity while maintaining brand equity. Through brand voice and messaging and content strategy, we help align your materials with the next phase of your organization’s growth.

6. What kinds of health and wellness projects has The Beauty Shop supported?
Our work spans health systems, community programs, and mission-driven wellness brands—from public health initiatives to lifestyle products and digital platforms. Explore related collaborations in Causes and Nonprofits & Organizations to see how we help purpose-led teams bring clarity and connection to their message.

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