Industry: Fertility, Medical, Women’s Health
Kindbody:
A digital space for empowered fertility care
The Beauty Shop partnered with Kindbody to create an app experience that’s inclusive to all ages and genders—no matter where they are on their fertility journey.
With a focus on accessibility, emotional connection, and visual harmony, the project expanded Kindbody’s identity across typography, color, iconography, and user experience.
Kindbody came to us with their core brand components in place, seeking to refine and expand their visual and digital systems. We built upon their existing brand to develop a cohesive typography structure, refined color palette, and a suite of icons and illustrations that extend across digital and environmental touchpoints.
Services
Onboarding app design
Secondary brand typography
Expanded brand color palette
Brand illustrations
App data visualizations
User journey and UX/UI
At the heart of our work was the design of a new patient portal and onboarding experience. Clean, type-first interface elements create a sense of lightness and calm, while soft color gradients and subtle motion sync with the patient’s state of being.
The interface was designed to feel grounded yet uplifting — encouraging ease and confidence from the very first screen.
One-question-at-a-time intake forms and gentle animations make the process intuitive and stress-free. Friendly icons, simple gestures, and progress cues guide users seamlessly through each step, ensuring orientation without overwhelm. Once complete, patients never need to re-enter the same information again — a small but meaningful way to honor both time and trust.
Our collaboration with Kindbody helped expand their brand language into a fully realized digital experience that translates empathy into interface design. The updated system not only strengthened patient engagement and satisfaction but also laid the groundwork for scalable digital growth across their national network of clinics.
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