Purpose-driven strategy for purpose-driven brands.
We help nonprofits, startups, and values-led businesses uncover their brand’s voice, audience, and direction, building a strategic foundation for meaningful design and digital experiences.
A proven brand strategy framework:
the Deep Dive
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Insight:
• Discovery & Research
• Brand Audit
• Competitor Landscape
• Key Challenges
• Opportunities -
Strategy:
• Audience Definition
• Brand Positioning
• Value Proposition
• Brand Personality
• Differentiators -
Direction:
• Moodboard
• Visual References
• Tone Cues
• Benchmark Styles -
Planning:
• Next Steps
• Timeline Overview
• Suggested Packages
• Proposal & Estimate
Our strategy process reveals the insights that shape every brand expression that follows
Brand Audit & Discovery —
Inquiry and understanding of your niche business model, purpose, and place in the market.
01
Audience Research & Persona Development —
Precise definition of your target demographic—who your brand is for.
02
Brand Positioning & Messaging —
Identifying and mapping your unique differentiators within your brand landscape, and articulating them to your audience.
03
Voice, Tone & Verbal Identity —
Establishing the strategic creative guidelines for how your brand is expressed in words.
04
Visual Brand Strategy —
Competitor analysis, visual positioning, and moodboarding to define the your brand’s one-of-a-kind visual brand language
05
B2B, consumer brands, and nonprofits we’ve guided through strategy:
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![Our strategy-first name, brand, messaging, and website highlight this international cryobank’s leading-edge technology and unmatched compassion.]()
Cryomate
Our strategy-first name, brand, messaging, and website highlight this international cryobank’s leading-edge technology and unmatched compassion.
Consumer Brands / Ecommerce / Shopify
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![Collage of architectural designs including buildings, offices, public spaces, and group photos of people, showcasing modern architecture and construction projects.]()
Scott Edwards Architecture
Our strategy for the SEA brand focused on defining and celebrating their differentiators, and clarifying their driving ethos, “People First, Design Forward.”
Architecture, Interior Design / Accessibility / Squarespace
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![A collection of green glassware, including a round-bottom flask with a gold straw, two tall glasses, and a folded dark green napkin with a gold straw placed on top, positioned on a white surface. A white box with orange text is partially visible in the background.]()
Cette
Informed by strategy and thoughtful positioning, our brand and Shopify website for CETTE transforms gifting into an art form—an experience of beauty, creativity, and joyful connection.
Retail, Gifting / Women-owned / E-commerce / Shopify
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![A colorful word cloud with terms related to health and wellness, including 'Autoimmunity,' 'Chronic Health,' 'Gut Health,' 'Hormones,' 'Hunger,' 'Mental Health,' 'Self-Advocacy,' 'Sleep,' and 'Testing,' with a pink leaf illustration in the background and a search bar at the bottom.]()
Andrea Nakayama
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![We worked closely with the Rustic Pours team to create a strategic brand that is authentic, vibrant, and deeply connected to their story, with a nod to the owners’ Sicilian roots and the beautiful simplicity of lemon and honey.]()
Rustic Pours
We worked closely with the Rustic Pours team to create a strategic brand that is authentic, vibrant, and deeply connected to their story, with a nod to the owners’ Sicilian roots and the beautiful simplicity of lemon and honey.
Consumer Brands / Ecommerce / Shopify
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![A woman and young girl sharing a tender moment, touching foreheads and smiling. The woman is wearing a red top, and the girl is in a yellow dress. They are indoors in a kitchen or living space.]()
London Egg Bank
Our audience-first campaign strategy for this high visibility project sensitively captured the hope and opportunity LEB provides for prospective parents.
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![Exterior of the Veterans Memorial Coliseum building with a modern architectural design and a large glass facade.]()
Veterans Memorial Coliseum
A nod to past, place, and people, our brand strategy for the VMC’s refreshed logo honors the legacy and historical architecture of the building, alongside the vibrant sports and arts culture it supports today.
We Provide Strategy For
Nonprofit and community organizations
Women’s health and reproductive care
Architecture and design firms
Purpose-driven startups
Arts and cultural organizations
Founders and solo entrepreneurs
County districts and local government
B2B and B2C service and product brands
“The strategy process with The Beauty Shop has been valuable not just in the result, but in the discoveries we’ve made. Their work held up a mirror so we could see ourselves more clearly.”
— Sid Scott, Founding Partner,
Scott Edwards Architecture
Values-led strategy from a certified team that’s women-owned and operated.
Certifications
We're proud to be a 100% women-owned and -operated B Corporation, Emerging Small Business (ESB), and Women Business Enterprise (WBE) certified by the Oregon Certification Office for Business Inclusion and Diversity (Certification No. 14201).
Equity
Our team has accumulated over ten years of experience in work that prioritizes the needs of diverse audiences that spans naming, brand design, pitch decks, websites, and more. Public and private entities like Disability Rights Oregon, the Port of Portland, Hacienda CDC, and Prosper Portland have trusted our team's expertise to ensure the accessibility and equity of creative work for culturally-specific communities, intergenerational audience groups, and other diverse populations.
Let’s Build the Foundation for Your Brand’s Future
We’d love to help you clarify your voice, align your team, and map a path forward through brand strategy.