Brand Focus.

Our brains are hardwired to notice what’s different. An unfocused brand is one that’s so broad it doesn’t stand for anything. A focused brand knows exactly what it is, why it’s different, and why people want it.

As we start the process of identifying and designing for your brand, our main goal will be to establish what makes you different. Your potential target audience is looking for the answers to these three important questions:

1. WHO ARE YOU?
2. WHAT DO YOU DO?
3. WHY DOES IT MATTER?

To begin to answer these questions, we’ll need to gather a little information to establish your brand focus. This information will serve as a roadmap for our creative explorations.

BRAND FOCUS QUESTIONNAIRE

Business Name

1. What are the three most important things people should know about what you do? *

2. Who is/are your audience/your target users/your customers?

3. Who are your top three current competitors?

4. Who are your top three ideal competitors or brands that you admire?

5. What differentiates you from your competitors?

6. List three words that describe the personality of your business. * ( i.e. casual, playful, inspiring):

7. What action do you want people to take when they encounter the work we do for you?

8. What gut feeling do you want the work we do for you to convey to those who view it?

9. What are you worried about? What do you imagine going wrong?

10. What does success look like? How will you know this project has succeeded?

Brand Focus.

1. WHO ARE YOU? 2. WHAT DO YOU DO? 3. WHY DOES IT MATTER?

BRAND FOCUS QUESTIONNAIRE

1. WHO ARE YOU?
2. WHAT DO YOU DO?
3. WHY DOES IT MATTER?