Brand Focus Worksheet Business Name Email 1. What is the purpose of your business? 2. What need does your business meet? 3. Who is your target audience? 4. Are there any brands within your industry space that you admire? 5. Why will your customers choose your brand over similar companies? 6. Please share any brands or websites that you feel offer an exceptional user or customer experience. (These can be outside of your industry space.) 7. If your business were a person, how would you describe their personality? 8. What would you want your happiest customers to say about your brand and/or services? 9. How will word spread about your brand? 10. Where do you expect the most traffic to your site to come from? 11. What do you imagine will be the most important touchpoint of your brand for your audience? 12. Are there any challenges or obstacles that you’re worried about encountering in our work together? 13. How will you know this project has succeeded? Thank you!
