Disability Rights Oregon:
A new standard of uncompromised accessibility
Industry: Nonprofits & Public Service
Service: Brand Identity, Digital, Accessibility
Disability Rights Oregon (DRO) upholds the civil rights of people with disabilities to live, work, and engage in the community, working to transform systems, policies, and practices to allow more people to reach their full potential. We partnered with them to redesign their brand and website, and define a new standard of uncompromised accessibility for their visual and digital experiences.
The resulting site takes user-friendliness to the next level through visual appeal, brand consistency, and ultra-compatibility for screen reading devices and navigating by keyboard or commands—all designed with a clear, easy-to-navigate information hierarchy.
In designing a visual brand to serve those with disabilities, we tailored our research for users with hearing, sight, and cognitive challenges, and also for people from neurodiverse backgrounds, experiencing houselessness, or have a limited access to hardware and connectivity.
Photos by Disabled and Here
