At The Beauty Shop, every client works directly with our leadership team, who bring strategic insight and creative expertise to our projects.

We believe great work comes from meaningful collaboration, and an unwavering commitment to excellence. From our very first meeting, we begin by listening deeply, gathering insights, and understanding your goals.

Four women smiling and posing in an office setting. Two are sitting on a table, two standing, with a chalkboard wall in the background filled with writing. There's a plant to the side and a colorful artwork on the wall.

Our Leadership Team (L—R)

Liz Gill Neilson

Creative & Interactive Director

Liz’s creative magic lives in the sweet spot between refined intuition and practical mastery. She transforms strategy into visual identities that feel as natural as they are intentional, built to scale.

TBS team member of 12 years

Kristin Howe

Brand Strategy Director

Kristin helps clients uncover what matters most and articulate it with precision. She has a gift for helping founders see their brand more clearly and  crafting strategies that feel both true and powerful.

TBS team member of 9 years

Denise Hernandez

Associate Creative Director

Denise designs for accessibility and impact. With a keen mastery of color and typography, she’s known for her impeccable instincts and for creating visual systems so beautiful, you wish you could eat them.

TBS team member of 7 years

Jen Thomas

Chief Creative Officer

Jen brings clarity to the creative process, turning ideas and instincts into strategic direction. She helps our team see the big picture, articulate what matters most, and build brands with meaning.

TBS team member of 12 years


 

Founded in 2012, The Beauty Shop is a small, independently-owned creative agency. We’re proud to be a Certified B Corp, a women-owned and operated Emerging Small Business (ESB), and Women Business Enterprise (WBE) certified by the State of Oregon.


Community Engagement

Our commitment to local community runs deep. More than 87% of our clients are women-owned businesses or purpose-driven organizations, and over half are based in the Pacific Northwest. We’re proud to support local nonprofits. Below is a timeline of our studio’s history of community activity and initiatives.

  • 2023

    Our team donated creative services to Disability Rights Oregon to convert all of their printed "Know Your Rights" resources into an accessible online format. This effort aimed to make it more sustainable and accessible for Oregon residents with disabilities to learn about and access their rights under Oregon law.

  • 2022

    Our team donated logo design services to the Portland Fruit Tree Project to design a new brand that met their needs for inclusivity and expression of the diverse population they serve. Our Associate Creative Director, Denise Hernandez, presented the new brand at their annual fundraiser party.

  • 2016 — 2021

    Our team founded and ran the 501(c) non-profit organization, Visible Studio. Together with our team of volunteers and Studio Partners, we coordinated the donation of over $1M in pro-bono creative work to support underserved businesses, causes, and non-profits.

  • 2021

    The Beauty Shop hosted the Visible Studio Residency Program to support emerging creatives from backgrounds that are underrepresented in creative industry leadership with a paid internship, in-studio mentorship, and training. As part of this program, residents completed pro-bono creative work for small non-profit organizations and causes to benefit communities of color. Under the guidance of our creative directors, residents completed projects for Black & Beyond the Binary Collective, Roots & Beats, and Happiness Family Farm.

  • 2020

    Associate Creative Director Denise Hernandez is a featured panelist at the Comma event, Stories from Alums. Comma is organized by PSUGD students & faculty, seeking to amplify representation and connection for BIPOC (Black, Indigenous, and People of Color) + allies in the Portland creative community.

  • 2020

    We collaborated with Aquent to create and distribute a Creative Services Guide designed to educate small non-profits on how to access low- and no-cost professional creative services.

  • 2020

    Our Creative Director, Liz Neilson, joined the advisory committee of OK You, a nonprofit that supports youth in using creative wellness practices to support youth mental health.

  • 2019

    Our team organized three Design Equity Tournaments in collaboration with the Bend Design Conference, and Design Week Portland. Design Equity Tournaments gather a group of volunteer designers together for a day of direct action to provide a small non-profit organization with a new logo in a single day. Tournament recipients included Portland in Color, Out in Focus, and Right to Health.

  • 2018

    Our CCO, Jen Thomas, was a speaker on the panel of Citizen Designers: a conversation exploring the role of design in igniting positive cultural change in our society, which featured participants from the 2018 program at Bend Design and Design Week Portland.

  • 2018

    Our Brand Strategy Director, Kristin Howe, volunteered in collaboration with Vocal Type, The Joinery, Scout Books, and B Local PDX as the transcriptionist, editor, and writer for US, A Collection of Immigration Stories from our B Corp Family.

  • 2018

    Denise Hernandez, our Associate Creative Director, volunteered for Causa, Oregon's Immigrant Rights Organization, donating a brand and website at no cost.

  • 2018

    Liz and Jen participate in providing mentorship to emerging female designers at the AIGA Women Lead workshop.

  • 2018

    Liz and Jen are featured at the Gray Magazine Design Minds Panel, speaking about why designing for good is not elective, but essential in developing our communities.

  • 2017

    The Beauty Shop volunteered with the Portland Mercado to finesse their illustrated logo and create their website free of charge.

  • 2017

    Our team presented on the Center Stage at Design Week Portland about using design as direct action to create social change. We encouraged those in the creative industry to use their skills to benefit communities of color and support underfunded non-profit organizations.

  • 2017

    The Beauty Shop hosted The Creative Resistance: a panel on design as activism featuring a panel of design leaders actively working to create social change through their work.

  • 2016 — Present

    We have volunteered with the Maxville Heritage Interpretive Center to raise awareness of multi-racial logging history by refreshing their brand, website, marketing materials, and designing a traveling exhibit. Our work has assisted MHIC in raising funds to purchase and preserve the Maxville townsite, a multi-racial logging community established in Wallowa County in the 1920s, and list the site on the National Register of Historic Places. Maxville Heritage was awarded the Oregon Excellence Award in May 2024.