The Beauty Shop is a is a women-owned creative agency and graphic design studio located in Portland, Oregon specializing in branding, packaging, and Squarespace website design and development.
 
 
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Kindbody is on a mission to democratize and de-stigmatize fertility care. Their innovative, tech-forward systems make the IVF and egg freezing processes more accessible, intuitive, and empowering. We partnered with them to expand their visual brand for an interactive environment and create an onboarding strategy and interface for their patient portal web app.

 
 
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We worked to expand Kindbody’s brand assets for a digital space, developing a set of icons and illustrations to reflect the ease and intimacy of their physical clinic environment and a “female, not feminine” brand ethos.

 
 
 
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After expanding the core brand, we created a new patient portal app to ease the onboarding process. Clean, type-first interface elements float directly on the screen background. UI features foster a relaxed and comfortable experience, using color and graphic elements to intentionally sync with the patient’s state of being as they move from day to night.

 
 
 
 
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Abstract hand-drawn elements echo organic forms as seen in an ultrasound, and in the curves of the medical charts patients will see in their test results. These elements soften the bold, clean interface, and add an additional dimension to the brand that differentiates the patient portal from the rest of the website.

 
 
 
 
 
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One-question-at-a-time intake forms create a stress-free onboarding experience. Friendly icons and simple animations gracefully punctuate the process and make the interface relatable. Touchpoints along the way encourage progress and locate the user in the process. Once the initial intake form has been completed, a patient never needs to enter the same information again.

 
 
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