The Beauty Shop is a is a women-owned creative agency and graphic design studio located in Portland, Oregon specializing in branding, packaging, and Squarespace website design and development.
 
Cedarwood-hero.jpg
 
 

Cedarwood School brings Waldorf education to life and strives to instill a love for learning. Their curriculum weaves together the arts, academics, and movement to nurture the holistic well-being of students. Our team worked with them on a visual rebrand, brand messaging, and interactive experience design.

 
 
cedarwood-brand-moment.jpg

 

 
 

We worked with the Cedarwood marketing team to create a brand that is reflective of the School’s roots in Anthroposophy, as well as it’s innovative approach to Waldorf-based curriculum. Brand messaging directives focus on clarity of purpose—expressing their progressive values and pedagogical methods, while holistically embodying the intellectual, creative, and practical focuses of traditional Anthroposophy.

 
 
messaging.png
 
 

Cedarwood Waldorf’s new website serves as an elegant expression of the brand, and a highly functional tool and resource for current and prospective students and parents, staff, and community neighbors alike. 

 
 
cedarwoodKit+of+Parts-2.png
 
 
 

By visually employing the material qualities, textures, and colors found in the classrooms, hallways and shared spaces, this digital space expresses both the traditional Waldorf aesthetic and Cedarwood’s progressive and differentiating approach, while maintaining identifiability as a school.

 
 
cedarwood-webflow-template.jpg
Founders of Visible AllianceVisible