Thoughtful design at the intersection of beauty and clarity.
The Beauty Shop is a creative studio in Portland, Oregon. We provide agency-level design at an intimate scale with elegant branding at the core of each project. Our clients include small to mid-size businesses, non-profit organizations, and corporate-for-good initiatives.
Our core values and studio culture reflect a commitment to work-life balance and the principles of feminine economy.
We work with clients that value diversity, integrity, trust, and social responsibility. While we’re known for our work to support small business, we also take on corporate projects that serve the greater good. You won’t find us in the studio on Friday (we’re working from home), and we reserve after-work hours for family and interests outside the studio. How are we able to pull this all off? Through collaboration, efficient processes, and a little good-old-fashioned magic. Our work and client praise speak for themselves. We invite you to drop by the studio to explore if a partnership is in the cards.
queen of cups
LIZ GILL NEILSON, PARTNER
As our Queen of Cups, Liz is admired for her integrity and honesty. Often compared to a brand healer, counselor or seer, she always seems to discover exactly the right solution to design problems. She easily tunes in to and is able to help clients make sense of a project in a sensitive and compassionate manner, reflecting the hidden depths of their brand back to them, so they can see their own mysteries for themselves. She is often involved in fine art or literary pursuits, and holds degrees in visual arts and communication design from Columbia University and Pacific Northwest College of Art. Past honors to her work include a Residency at Caldera Arts Center. Liz is co-founder of VISIBLE.
queen of swords
JEN THOMAS, PARTNER
As our Queen of Swords, Jen has an innate ability to tell it like it is. Direction, concept, and manifestation are her realm in the studio, where she cuts straight to the point to help solve design problems quickly and guide our work towards typographic excellence. Jen provides team and project insight based on 14 years of design practice experience. Enthusiastic to share her expertise, Jen has taught typography, design systems, information design, thesis courses, workshops, and developed program curriculum for PNCA’s Continuing Education Graphic Design certificate program. Jen is owner and collector @eravintagegoods, a CCA Alumni, and co-founder and President of VISIBLE.
INTERACTIVE and DESIGN lead
As our Magician, Julie’s skills create the bridge between the alchemy of technology and the world of humanity. With the ability to harness and direct the power of code into the physical plane, she helps to manifest client goals by utilizing her mastery of tools and resources to make the impossible possible with a love for the pixel sized details. Her alchemical gift is not limited to the interactive realm, but also extends to brand and print design, and team mentorship. Julie is a graduate of, and now teaches in, Portland State University’s Interactive Design program. Julie’s project, Shout: A Collection of Coming Out Stories was a winner of the 2014 NW Regional AIGA Exhibition. Julie is co-founder of VISIBLE.
KRISTIN HOWE WILSON
Much like the figure on the Temperance tarot card, Kristin is our winged angel, working to bring about balance, adaptation, and coordination to our studio and production schedule. Her ability to keep calm in situations of tight deadlines and changing project needs gives the impression of a swan, paddling swiftly underneath the water but appearing graceful and elegant on the surface. Kristin holds a Masters in Book Publishing and Writing from Portland State University, a Bachelor of Arts in English, and a Bachelors in Communications both from UC Davis. Kristin is also an experienced copywriter and artist by moonlight, and Executive Director of VISIBLE.
Representing the Strength tarot figure, Jules is often accompanied by her delightful beast Zoey in the studio, where their presence lends a purity of spirit and quiet strength to our team. With an illustration style that bridges a gap between Jessica Hische and Ed Roth, Jules’ work balances a duality between artistic intuition and feminine sophistication. Her mastery of the tools of her craft - a Wacom tablet, Japanese Kuretake pen, and Strathmore sketchpad, along with the ability to provide solid mentorship to our junior team members, are just a few aspects of her undeniable strength. Jules holds a Bachelors degree in Design from San Jose State.
knight of cups
Kirk is truly our studio’s Knight of Cups. A branding messenger channeling calmness and peace, with an Apple Macbook Pro serving as his horse. Once this Knight encounters his inspiration, he then undertakes a journey of imagination and creativity from which unconscious has summoned. When working with Kirk, we can always count on an intuitive approach to branding which often takes the final form as a message, invitation, or the arrival of someone or something, in an unexpected and delightful way - which is also reflected in his photographic work. Kirk holds a Bachelors degree in Landscape Architecture from SUNY.
Don’t let Amy’s tarot title scare you, the type of Justice her copywriting skills serve are exactly what your project needs: Truth, impartiality and authenticity. Her sword is double-edged, cutting both ways, to both edit and create content. It is point-up, signifying victory. The sword in her right hand demonstrates the logical, well-ordered mindset necessary to dispense great content. The scales are in her left, intuitive hand, showing that logic must be balanced by intuition. Your brand cannot become honest without extending that honesty to yourself and others, and Amy can help you do just that.
KNIGHTs OF PENTACLES
As our Knights of Pentacles, August Miller and Savannah Julian of oof are a Portland-based development team specializing in advanced CMS solutions and interactive experiences. These Knights are energized by solving development challenges in order to realize client dreams, and building foundations to support overarching project goals. Patient, thoughtful, and meticulous in their approach, we can always count on oof to make sure that everything is planned and executed down to the finest detail. When our studio requires help to accomplish an interactive plan, these are our go-to partners.
We’ve pledged a percentage of our work to pro-bono projects over the next four years.
As founding members of VISIBLE, we believe designers have a responsibility to make sure that quality creative work is accessible to organizations and groups that would not otherwise have the budget to afford these services. Our studio has pledged to work with one pro-bono client each quarter over the next four years, offer our services to qualifying clients at a discounted low-bono rate, and to connect other creatives with pro-bono clients via VISIBLE.